Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. The Petitions Committee of the European Parliament urged the different EU countries to act against misleading advertising allegedly carried out by numerous companies dedicated to the preparation of business and company directories.

This request by the European Parliament comes after more than 400 complaints received by companies and SMEs from all over Europe who denounced and claimed to Netherlands WhatsApp Number List pay amounts of up to 1,000 euros per year for ads that were initially free. Due to this, the parliamentarians condemn the deceptive practices and ask the European Commission (EC) to set up a “black list” where these types of situations are collected and also the companies “victims” of these abuses by some business directories can get their money back and terminate these types of contracts without “enough information.”

According to the different complaints received, these irregular practices are usually based on the sending of forms in which companies are invited to update their data in a directory with information on European companies, which when answered implies accepting and signing a contract “without knowing it” , the terms of which “did not appear clearly on the form “The business moves “tens of millions of euros”, according to the complainants, who pointed to directories in various countries, including the one drawn up by the Spanish company European City Guide, as responsible. The report, prepared by the Maltese MEP Simon Busuttil, calls for a boost in the fight against this type of operation and highlights the measures adopted in Spain, Italy, the Netherlands, Belgium, the United Kingdom and Austria in order to protect companies from advertising. misleading.

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