ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online The Microsoft company has acquired a 1.6% stake in Facebook , one of the most successful social networks in the US. This strategic operation that has cost 240 million dollars will allow Microsoft to become the advertising platform of this company throughout the world. David Brashaw , an analyst at the consulting firm Ovum, commented that what is really important about this operation is that the software manufacturer has taken over the exclusive advertising, with which it can strengthen its business expectations in this segment, where it has entered with certain delay and where Google is the one who takes the market.

In fact, the firm of Larry Page and Sergei Norway Phone Number List was behind this social network, a juicy candy that has grown in number of users in the last three years considerably. It currently has 49 million users and has a growth rate of 200,000 new additions per day since January 2007 Microsoft’s participation in Facebook (a network in which you can maintain contact with old colleagues, create new friends and exchange likes, comments and opinions) is also explained because Mark Zuckerberg, the twenty-something CEO of the firm, is looking for 15,000 million dollars to grow and develop the business. Although such an investment request may be reminiscent of the follies that were experienced during the tech bubble, when large amounts of money were invested in companies that were not obtaining results, Zuckerberg explains that all the money that so far has been entrusted to the firm has paid off.

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