Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. During his speech at the Cannes Lions international advertising festival, Darren Huston, corporate vice president of Microsoft’s online and global consumer area, predicted that in the next four or five years online advertising will grow strongly, with the markets of Asia, Turkey and Latin America where this growth is experienced more intensely.
In this sense, some of the related Cabo Verde Email List indicates that investment on online advertising on the internet will experience a growth of 12.4 percent worldwide during this same year, reaching 50.9 billion euros, according to the report by developed by IPG Media Brands. In the longer term, for the next five years, the data reflects forecasts that estimate this increase at an annual average of 11 percent, placing this increase in advertising spending up to 64% for 2015, thus reaching 83,000 million of euros. The Microsoft manager also takes advantage of his presence at the festival to anticipate the imminent arrival of a new Microsoft Tablet Pc device with which the company intends to compete with the most popular of the range of these devices so far, the Apple iPad. Although at the moment it does not have a defined date for its commercialization, the clear commitment of many companies to this type of smart devices is evident with which, in addition, the advertising market could start a new era of digital and online advertising.
The table PC has undoubtedly become the banner of a new emerging segment in the digital and online advertising market. Even so, for now it takes time to evaluate its true impact and the response of the companies and brands that will bet on this new advertising model. Recently Steve Jobs revealed that his company had already obtained 60 million dollars in advertising commitments, which represents almost 50% of the planned spending for mobile advertising in the US during the second half of 2010.