Augmented reality has become a powerful new asset for brands and companies, who use it to reach their consumers and to create new message formats, much more memorable and much more striking.One of the last companies to use it in a campaign has been Burger King in what is now becoming one of its classics, doing guerilla marketing against its competitors. The campaign has appeared in Brazil and is linked to its mobile application. Burn That Ad invites users to burn, using augmented reality, their competitors’ ads.They point to the ad, a few calls wrap it up, and out of the ashes comes a Burger King ad and a free Whopper that they can pick up at the nearest chain restaurant.
Those responsible for the campaign believe that augmented reality allows them to create a “fun interaction” and estimate that they will give out half a million Cayman Islands WhatsApp Number List Whoppers for free while it is underway.The fire that they use as a key element is not only also a blow of effect because it allows to ‘burn’ the competition, but also an element that reinforces the brand image and the values they want to transmit, the differential of their product compared to what They offer other fast food companies.Of course, the campaign is different because it plays with the publicity of others and not with its own. Even so, many companies have used their own ads as a gateway to create augmented reality experiences and have thus managed to position their message very well, making it go viral.Other companies created opportunities derived from their own products.
An Asian dairy company made its milk cartons the way to access a game and bonus content and connect with children, and The New Yorker magazine turned its paper cover into something interactive. Absolut Vodka added complementary information to its product by using a label on its bottle, which was the key to augmented reality data. The list is much more extensive and varied. Companies like Starbucks or Volvo have also used it.Augmented reality creates experiences Although, almost without a doubt, in what companies are using it more in creating memorable experiences that help to better position their products and services.Ikea was one of the first to use apps to show how things would look at consumers’ homes, but since then many more companies have joined.
The American chain Home Depot allowed us to test how the colors would look on the walls of a house and Amazon already allows Amazon.com buyers to test how different products fit in their home before buying them. The list goes on with brands from very diverse niches. Sephora, for example, lets you try on makeup.Augmented reality is used here for companies to create memorable experiences and thereby make their consumers feel much more comfortable with their purchasing processes. They have not bought blind: they have been able to see how things were going to be in the environment in which they were going to apply them.The estimates from e Marketer and suggest that the associated advertising revenue augmented reality will exceed 2,000 million worldwide in 2022 and will be about 779 million this year.