During the month of May 2020, the third month of confinement due to the health crisis, advertising investment has reached 285.3 million euros, 51.3% less than in the equivalent period of the previous year when the registered volume was 586.2 million euros.As a reminder to point out that the data in this press release includes those media and supports not directly controlled by InfoAdex based on declarative data from the advertising market. For this reason, the data presented here may not coincide with those obtained from the tools that InfoAdex makes available to users of their information. The media most affected by this measure are Radio, Exterior and Digital, the latter due to the inclusion of data from Search and Social Networks.Digital, which occupies the first position as the first medium by volume of advertising investment during the month of May, has experienced a decrease of -31.3% compared to May 2019, obtaining 160.1 million euros. Within Digital, the best performance is in Social Networks, with a decrease of -16.9.0%, going from 60.1 million euros in the month of May 2019 to 49.9 million in the month analyzed. Search, decreased by -34.1% with an investment of 58.2 million compared to the 88.2 million euros obtained in the same period of 2019. Websites, previously called Internet, which includes Display and Video, would have a decrease somewhat higher, of -38.6%, going from a figure of 84.7 million euros to 52.1 million in the fifth month of the current year.During the month of May 2020, the third month of confinement due to the health crisis, advertising investment has reached 285.3 million euros, 51.3% less than in the equivalent period of the previous year when the registered volume was 586.2 million euros.As a reminder to point out that the data in this press release includes those media and supports not directly controlled by InfoAdex based on declarative data from the advertising market.

For this reason, the data presented here may not coincide with those obtained from the tools that Great Britain Email List Indexation makes available to users of their information. The media most affected by this measure are Radio, Exterior and Digital, the latter due to the inclusion of data from Search and Social Networks.Digital, which occupies the first position as the first medium by volume of advertising investment during the month of May, has experienced a decrease of -31.3% compared to May 2019, obtaining 160.1 million euros. Within Digital, the best performance is in Social Networks, with a decrease of -16.9.0%, going from 60.1 million euros in the month of May 2019 to 49.9 million in the month analyzed. Search, decreased by -34.1% with an investment of 58.2 million compared to the 88.2 million euros obtained in the same period of 2019.

Websites, previously called Internet, which includes Display and Video, would have a decrease somewhat higher, of -38.6%, going from a figure of 84.7 million euros to 52.1 million in the fifth month of the current year.The second medium by volume would be Television, which brings together an advertising investment of 77.7 million euros, with -61.1% less than the 199.8 million euros for the same period of 2019. Radio, which ranks third by investment, stands at 20.8 million, above the fourth average, Daily, whose figure rises to 18.5 million euros in the fifth month of the year and represents a drop of -52.7% on the figure corresponding to the previous year. The magazine medium decreased by -73.8% its volume of advertising investment.

Foreign, sixth medium by volume of investment, decreased its figure by -95.1%. Supplements and Sunday, registers 0.1 million euros and a decrease of -95.8% compared to the same period of the previous year. Finally, Cinema has continued without activity, given the measures adopted during the health crisis last May.Now analyzing the evolution month by month in the current year, in the month of May 2020, the third month of confinement due to the health crisis, the advertising investment would have reached 285.3 million euros, which represents 17.4% more than the previous month, April, when the investment reached a figure of 243.1 million. All the media increased their investment figure compared to the previous month except the Sunday media.

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