David Martínez Roig David Martínez Roig is specialized in agri-food marketing strategy + NEUROMARKETING ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories I have been worried about the issue for some time. Every time someone outside the industry asks me what I do and I comment that in marketing, a look of mistrust appears on the horizon. If, in addition, I qualify my specialization, agri-food marketing, then the reluctance is greater, thinking that I spend my working days trying to deceive consumers and sell “smoke” or poor quality products from my clients, those big unscrupulous entrepreneurs in the agri-food sector.

I get to curl the curl Indonesia Email List also comment that I have a degree in Psychology. So they think that next to the title, when I finished my degree, they gave me a crystal ball and I am able to read people’s minds. Other times, outside the professional environment, in conversations, the negative connotation of the term appears again: when a low-quality film achieves a box office success, it is commented in my presence: “That was thanks to what David does, to marketing ”. The same with a musical group that triumphs being mediocre, like Chikilicuatre himself (or whatever it is written) that the other day a friend mentioned pointing me out in the conversation: it had its success, as David well know, because of the marketing. And the thing is, not even the marketing professionals themselves (academic definitions aside) know how to clearly explain what marketing is. Every day I meet graphic design companies that say they are dedicated to marketing, web design companies with the same message, companies that make advertising caps and keyrings and sell them as marketing and thus an infinite “totum revolutum” … and of course Then you come across clients who ask you to make them some “pamphlets” for your company and that you decide to that of marketing or advertising.

Special mention should be made of old-school businessmen, for whom marketing is publicity in the common press (the marketing strategy 2.0. Is science fiction) and a waste of colors and photographs, as said by a man who was a partner in some lectures on marketing of food products in which I was lucky to participate and who had the audacity to recommend to the public not to invest a single euro in marketing, based on the experience of an acquaintance of his who invested 100 million pesetas in marketing, buying trailers and ” labeling them and everything ”to later fail in their investment. Here’s a new definition of marketing: Buy trucks and label them.I am the first to sing the “mea culpa” and I intend to make an effort to clarify the terms and dignify the profession, which is why, among other things, I have invested part of my time in writing this article. I am aware that I alone will not achieve much, so I request the collaboration of all my colleagues in the profession. A short time ago, I was heading to the office on a motorcycle and stopped behind a bus in Valencia; When riding a motorcycle, I did not have time to take a photo and show the content literally, but an advertisement for a famous shopping center read something like this: “We invite you to the cinema for free. Without lies. No marketing ”.

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