ACL Direct Promo · We know about Relationship Marketing, We are experts in loyalty and incentives · We like to create unique experiences, Monographic course on Internet Law at CEF.- Center for Financial Studies, Know the legal responsibilities that exist in the digital environment to protect your company. The role of Marketing and Communication managers has been widely reinforced and supported in their respective companies, in the face of the Covid-19 crisis. In fact, in 57% of companies, the marketing manager is part of the Management Committee; and 21% are having a weight in important decisions regarding COVID-19, although they are not part of the committee.
Likewise, 50% of the companies have maintained or increased their advertising investment during the crisis. Only 23% have reduced it by more than 50%.These are some of the main conclusions that emerge from the survey that the Mediterranean Marketing Club has carried Morocco Email List on the occasion of the Covid-19 crisis, among its associates and that it has also opened to non-associated companies and freelancers. The initiative, which was carried out between April 21 and 30, has had the participation of about 100 companies, representative of the economic fabric of the Valencian Community.
The objective of this survey, as explained by the president of the Mediterranean Marketing Club, Marta Iranzo, has been “to analyze how this crisis has affected the marketing and communication sectors of the Valencian Community, in order to understand better its true impact and learn about the new trends that are beginning to emerge “. And it is that the brands and companies of the Valencian Community have had to change their marketing and communication strategies in a few weeks, to adapt to a changing environment and with a lot of uncertainty. “Ultimately, the purpose of this study is to get an X-ray of the impact of Covid-19 in our sector and demographic from multiple perspectives: consumer, brands, business, etc.”, Iranzo remarked.
After studying the results of this survey, it is clear that the commitment to digital channels and the promotion of social networks have been two crucial tools for companies in the Valencian Community, when it comes to preserving their brand image, in the environment generated by the Covid-19 crisis. This tandem has seen its impact on marketing and communication strategies increased by more than 67% . While the celebration of online events and / or webinars has been increased by 42% and email marketing by 37%. For its part, the implementation of ‘teleworking’ has only allowed the19% of Valencian companies have been able to maintain their activity at 100%.The analysis of the survey results also shows that 51% of companies consider that the main impact, both in the short and medium term, of the Covid-19 crisis in the fields of marketing and communication it will be the prioritization of digital channels and, 50%, the parallel coexistence of pre and post Covid strategies.
Likewise, Valencian brands value as great strengths their agility to react and adapt to the new context (70%), their client / company relationship (46%) and their capacity to digitize processes (45%). Finally, almost half of the companies (44%) think that their brand positioning will be strengthened and 30% that it will have new attributes and values. Only 10% think that their brand will have to seek a new positioning and 14% that it will maintain the same positioning