IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences I have been in this world of marketing for more than eleven years and the last 6 with my own company. It goes without saying that those of us who are dedicated to this marketing are “homo raris habilis” (Translation: Man / Woman with rare abilities) for the rest of the mortals.

Well let’s talk about what is involved Wallis and Futuna Islands Email List around the bush. As I have mentioned, I have been in the marketing world for a long time and I suppose that some of you will feel like me, that we are preaching in the desert. Friends, sorry for the trust, but if you have passed the first three lines, I can tell you, small and medium-sized companies still have not found out what marketing is; not only that they do not know it, but also that they confuse all the elements that comprise it (consultancies, media, advertising, public relations, designers, …), they consider that we all do the same or that “the same is true for a broken than for an unstitched ”.We are all to blame since we do not explain our specialty well and we only care about obtaining clients instead of the main rule of Marketing worrying about what they really demand and if we can cover their need, if it is not the case, clarify that our product or service can not help you now but in the future if it is what you really demand. In the first case, we are not only winning a client to the competition, we possibly win a disgruntled client because he expected something else from our services, because we have not clarified what we really do and we have not worried about what he really needs only We wanted a client that owes us profitability in the very short term. Marketing for SMEs, that does not exist … of course it does not exist because we do not make the client see what he can really expect from a marketing action. We only tell him that you have to invest (when he considers it an expense) so many € and surely with this, clients will come to him. Friends, and where is the profitability? Let us clarify, the profitability is when we really give him numbers on the euros that he is going to get for investing (expenses for him) those euros in that action. Let’s not forget that we speak with businessmen, the only thing that matters is pasta.

Another element to highlight is that SMEs usually have fair budgets and not all the actions that have to be considered in a company have to cost money, there are two very simple formulas: Make your client loyal (love him a little more, pay attention, give him a little love, that detail that is not missing and you will see how he / she rewards you). Look how marriages or couples Study the client portfolio to see which are the most profitable, the most loyal, the ones that usually cause problems and the ones that ultimately cost us money. See how to adjust, study the supermarket offers and finally go to the Mecadona.

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