Course on e-Marketing at CEF.- Center for Financial Studies, To learn about E-Marketing, identify the strategies, their implementation and their success stories, Course on e-Marketing at CEF.- Center for Financial Studies, To learn about E-Marketing, identify the strategies, their implementation and their success stories, Strong recovery of the expectations of Marketing Directors in the three main indicators: market, own sales, and advertising investment  Confidence, mood and optimism, keys to the economic recovery. The Spanish Marketing Association and the consulting firm GfK have presented this morning the data from Wave of the Index of Expectations of Marketing Directors (IEDM) , an indicator that shows the trends that marketing professionals detect for the second semester of 2021, in different sectors of activity, compared to the results obtained in the first half of 2021.

Portugal Email Lists Marketing managers are more optimistic for the second half of the year. Confidence, mood and optimism have been key to the economic recovery and have contributed to reinforcing the expectations of managers. The index shows a strong recovery in the expectations of Marketing Directors in the three main indicators; market behavior, advertising investment and own sales , which remain positive compared to the previous wave. While the expectation of the total market stands at 5.6 points compared to -0.1 in the previous wave, advertising investment rises to 1.7 points compared to -0.3 in the first semester and own sales were They stand at 5.9 points compared to 2.5 in the previous wave.

The IEDM shows the investment in advertising, already in positive values, with a more gradual recovery. The decline suffered in 2020 has been as sharp as the financial crisis of 2008, but with a much faster recovery, estimating that 2022 will be the year of generalized sectoral recovery. Although it is true that, although market expectations, own sales and advertising investment show very positive values ​​for the second half of 2021, and that 55% of the Marketing directors consulted, consider that the semester that we closed It has been better than expected, still 2 out of 10, affirms that this semester has been worse than expected.

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