Master in Strategy and Creative Brand Management – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences During today’s session, the fourth period of the Marketing Directors’ Expectations Index was presented with the forecasts for the last months of 2008 by the Madrid Marketing Club. The event was attended by the Vice President of this entity Pedro Aguilar, and the General Director of Synovate Spain, Julio Vidosa.
The data in this fourth wave of the Index refers to the estimate that marketing Dominican Republic WhatsApp Number List out for the second semester of 2008, expressing their “expectation” in comparative values with respect to what is being the first semester of the year. The information was collected in the second fortnight of May, with this perspective – and remembering that our data are always weighted numerical indexes, but not evolution percentages – it is evident in the comparison that we will review below, the forecast of one second Semester even worse than the first for the market as a whole. In fact, in the history of the Expectations Index, it is the first time that a global negative index appears for the total market. However, in the case of the company’s own sales, the index is still a positive value, thanks to the optimism of the forecast of two specific market sectors: technological equipment and mass consumption.
Advertising investmentIt suffers very markedly where only one sector, not precisely a large investor in communication, gives positive estimates compared to the significant decrease in three sectors usually with large advertising investment: automotive, technological equipment and energy. The sectoral consideration indicates a particularly “pessimistic sector “- the automotive sector – with very negative indices in the forecast of total sales and even negative in the own sales, compared to a quite optimistic sector in those same two magnitudes: the consumer goods sector. In the case of advertising investment as previously indicated There is a clear contrast between the very negative forecasts of three important sectors (energy, technological equipment and automotive) and the relatively positive ones of only one sector that is currently suffering a significant cut: media . In this wave we have exceptionally measured the forecast of the marketing directors relative to the duration of the crisis, giving a clear grouping of responses in that of “It will last until 2010”, specifically 69% (more than two out of every three directors consulted). more information