Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange Internet development in our country is finding throughout 2010 an environment of good opportunities to ensure its long-term financial consolidation. The growth of online advertising will be important to consolidate the national digital environment and help the creation of new companies.

Investment in digital media in Costa Rica Email List the first half of 2010 was 377.43 million euros, according to the data presented today by the Interactive Advertising Bureau, the Association that represents the interactive advertising sector in Spain, and collected in the study that said organization carries out together with PricewaterhouseCoopers. In this way, digital media (Internet plus Mobile Internet) are consolidated as the third advertising medium in Spain, For its part, Spanish electronic commerce has great potential for development if it manages to expand its offer to meet this fugitive demand, while achieving competitive prices online and offering a quality of service superior to the traditional one in our country. The challenge of achieving a sustainable online business model in Spain in the long term has two variants. In some cases, companies have tried to apply the benefits of the internet to traditional business models. For example, the online supermarket tudespensa.com receives online orders for the classic shopping cart to deliver and collect at the customer’s home at the time they request. In these cases, offline competitors are an important factor that conditions the entire business plan. In the other variant, universal digitization opened new market opportunities from scratch: search engines, social networks, communities, digital video game downloads. Example: the million registered Spanish members of our online community, Mundoofertas, receive a free personalized newsletter in their email every week with offers, free samples and discounts of the sectors requested by them.

Given the limitations of Spanish electronic commerce, the health of online marketing is key as a second way of financing these business models. The development of internet advertising in 2010 is undoubtedly conditioning the pressure on the sector towards paid models, free models, or a mixture of both. Businesses and consumers intertwine their interests through the internet. The network is the first total communication channel between both groups, bringing and bringing information, purchases and opinions in both directions in real time. Internet allows improving the effectiveness of marketing campaigns, obtaining ROI (returns on investment) much higher than those of any one-way mass media. In a context in which the economy as a whole falls and marketing and electronic commerce among Spaniards grow by 8.6% and 13,

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