Begoña González Arango, Consolidated Executive in Strategic Marketing, Event Marketing, Analytics and Social Media. Strategies. Master in Strategy and Creative Management of the Brand – UPF-BSM
Learn to conceptualize a brand and define its creative and communication strategy.
Master in Digital Marketing Management – UPF-BSM, Acquire specialized knowledge to manage the digital marketing of your organization. Countless companies are already beginning to recognize the branding opportunities that live streaming applications offer. How the new Periscope application : a tool that broadcasts videos live via Twitter. Simply put, it allows you to make live videos through your mobile device anytime, anywhere.

Periscope has just turned one year with excellent results from Indian Email Lists the first months. Every day, the equivalent of 110 years of video is viewed through this application. In Spain it is becoming the new fashion application thanks to the fans of some celebrities such as Gerard Piqué, a regular in videos after games or the president of the Community of Madrid, Cristina Cifuentes. This type of application has not only proven its usefulness to broadcast protests, congresses, meetings, news, programs or press conferences in real time, many companies are already using these apps to create brand image. We can use it to: Live video chat is transforming the way companies offer customer service, improving customer service strategy.

In addition to reaching customers, they can be encouraged to share their personal experiences with the brand. This can be more powerful as it will offer transparency about the brand and will be interpreted by the public very favorably. If you have a customer loyal to your brand, take advantage of it and give them the opportunity to convey your message to other users, Obtaining customer feedback is very important for any company to improve its products and services and if this exchange of information is carried out without geographical limits, it will help to have a better vision of them worldwide and without a high cost. Seeking customer feedback is another important part of conveying the brand. Carrying out surveys will allow you to listen to them and collect their comments in real time and through video in any tone, increasing the participation and the degree of satisfaction of the spectators.

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