IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange One of the great changes brought about by the coronavirus crisis has been the telecommuting boom. Before the outbreak of the pandemic, the number of companies that allowed their workers to carry out their functions from their homes was very low and they did so in limited numbers and in very specific situations. The confinement orders sent the staff home and it was “telecommuting or shutting down.”

The companies had no choice but to authorize telecommuting, discovered that their fears were unfounded Vatican City Email List managed to stay active. For the workers, it was a way of discovering what happened when working remotely and, for quite a few, of assuming its benefits. In fact, analyzes and forecasts suggest that this could be one of the great changes that the post-coronavirus world will bring. Traditional offices and even those cool offices that generated brand identity could be destined to disappear. Some of the work patterns that were developed these days could also settle forever: for example, with TV commercials, brands could promote this remote work and that decrease in the use of resources because they have discovered that it saves them a lot of costs .Marketers want telecommuting Teleworking will also settle in those more creative fields, such as marketing and advertising, because its workers have discovered its benefits and, above all, how it allows them to end some of the problems that weigh down their day-to-day work at the office. traditional. An American study has just concluded that only 1% of marketers want, in the post-covid-19 world, to go back to their usual office. Compared to that percentage, 69% now believe that they should have the ability to work remotely.

As those responsible for the study, prepared by We Are Rosie, explain, that is the percentage of marketing workers who believe that companies should have a traditional office. In fact, the situation is even more complex and this preference for another model may have deeper roots. According to the study data, 61% of marketers working in a traditional way (that is, hired by the company and having to work in an office and on a full-time schedule) would prefer that their employment situation changed.59% of freelancers are happy with their salary and 82% are motivated and connected to their work, compared to 49 and 66% respectively of traditional workers. More time to worry about them Returning to telecommuting and what marketers learned during these days, the industry believes, as Campaign notes , that telecommuting would allow not only greater flexibility – and therefore greater ability to reconcile, for example – but also not limit hiring to certain places concrete, which would make the templates more diverse and more complete. Marketing departments would have a greater breadth of potential talent in which to recruit. And workers who are already marketers have done more positive things for their day to day in these days of telecommuting. 36% of marketers acknowledge that they have done more self-care, 39 that they are sleeping more, 31 that they have reduced work stress and 30 that they are exercising more.

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