Course on e-Marketing at CEF.- Center for Financial StudiesTo learn about E-Marketing, identify the strategies, their implementation and their success storiesACL DirectPromo · We know about Relationship MarketingWe are experts in loyalty and incentives · We like to create unique experiencesMarco de Comunicación, the most awarded independent Spanish PR agency in 2005 and 2006, is back in the news after receiving a 2007 European Excellence Award at the awards ceremony held yesterday in Berlin. The European Excellence Awards recognize the best public relations projects carried out in the last year in Europe. Laboratorios Intervet’s public awareness campaign.
“A pet, a life. Be responsible ”, already a finalist this year in the European Saber Awards, has obtained a European Excellence Award 20007 as the best European campaign in the Spain category. This campaign carried out by Marco de achieved very significant coverage: 17 television appearances, 46 radio hits, 137 articles in the written press and 72 online clippings. reaching an audience of more than 83 million contacts and obtaining a Real Advertising Value of 2,746,343 Euros. The campaign was created and implemented with a total budget, including fees and costs of approximately 170,000 Euros. Sales of the main dog product line during the campaign period increased more than 15% and 25% year to year respectively. The ROI was 1615%. Didier Lagae, Managing Partner of Marco de Comunicación shows his satisfaction with the international recognition of the quality of the work carried out by the agency:
“This new award, which is added to the numerous awards won by Marco de Comunicación, reflects the great capacity of Marco of Communication to create news and brand for our clients ”. Besides Ecco,About Communication Framework(MdC) Marco de Comunicación was the most awarded Spanish communication agency in 2005 and 2006. It was the only Spanish PR agency to win a European Saber Award in 2006 for the best PR campaign in Europe in the Public Education category for its Campaign for Widex Hearing Aids. Made up of a team of more than 25 consultants and with offices in Madrid, Barcelona and Girona, Marco de Comunicación is part of the ECCO agency network present in more than 40 countries and with fees of 65 million euros.