IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. A recent study by Office Arrow reveals that while some small business owners use social media and it positively affects their businesses, most don’t know how to start using it in their businesses. Moreover, most do not plan to make any investment until they have a good understanding of the practices, although they have not paid an expert to do so either.

In the infographic they presented at the Kyrgyzstan Email List article, a large majority (88%) of these small businesses are aware of the potential of Social Media. Of the total number of companies, 63% claim to be present on social networks and of these, 61% do so on Facebook, 48% on LinkedIn, 37% on Twitter, 14% on Google+ and 6% on other like Foursquare. For this type of business, blog posts are also a powerful communication tool that at the same time can help increase the visibility of your companies and your brand on the Internet, offering much more in-depth information about your activities, products and services, which can also be shared on social networks. But, what are the reasons why they are using the media and social networks?49% to publicize or strengthen their brand, 33% to position themselves as opinion leaders, 32% to provide better customer support and 17% to generate reviews or collect opinions about their products. A surprising 31% do not cite any of these reasons, and the reason is that they do not know where to start with such a wide range of options.

However, many are still not acting despite knowing the true potential of social media. Why? The reasons are varied, and among them we find that they do not want to share everything they know or have, they do not know where to start, they believe that it will not help them with their business, that its cost can be very high, as well as that they do not have enough time , resources or employees to be able to correctly manage or execute your social media strategies. It is evident that although the participation and use of social media by small companies is a growing trend, many of them have not yet discovered their true potential for their businesses.

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