Master in Digital Marketing Management – UPF-BSMA cquire specialized knowledge to manage the digital marketing of your organization. ACL Direct Promo · We know about Relationship Marketing .We are experts in loyalty and incentives · We like to create unique experiences The Chief Digital Officer (CDO) profile is still relatively new in the industry but at the same time it has become one of the most in-demand positions in digital companies. So much so that several studies claim that approximately 80% of CDOs are the first to play this role in their company. What is the career path to this position and what are your main functions? We tell you about it here. Digital Transformation is not a commercial product, it is a process and a mindset shift, a step to business improvement that provides tangible business benefits. Data, analytics, and the cloud are some of its building blocks.

Digital has evolved significantly in the last 15 years, something that has been reflected in business in both cost savings and increased revenue. In the mid-1990s, when the Internet began to UK Email List being online was a novelty where the functionalities were limited by the networks and the types of hardware available.As the decade drew to a close, digital leaders, who were generally in the Information Technology group, They evolved with time, effort and the attention of companies to implement planning in their business resources. Today, however, the digital strategy of many organizations is becoming their main corporate strategy. Digital is the foundation for new ways of doing business, as well as the creation of entirely new businesses. The skills of the Chief Digital Officer Today, more boards of directors and executive teams recognize that driving Digital Transformation has become one of the priorities in their companies and the CDO profile is part of it. These are some of the skills of the Chief Digital Officer in the company.

Deal with clients The CDO is a C-suite business partner and must therefore demonstrate a solid understanding of the company’s core business and how customers buy products or services. In most cases, the CDO has direct responsibility for product and technical teams. So driving change with customers in mind is key to a successful CDO. Listen and communicate The CDO is responsible for driving external and internal change in the company, something that affects people, processes and the selection and use of technology. Internal change is often difficult so the key qualities of this profile include being a good listener. Good CDOs can always evaluate, prioritize, and communicate the business value and benefits of new solutions. They also communicate what is needed to meet commitments.

Drive innovation Innovative thinking, creativity, critical thinking, and a user-centered mindset are some of the key characteristics to building something that didn’t exist before. A good CDO must also be able to take risks and drive teams to explore the unknown. Have a culture of change A CDO must also know the importance of having a smart and qualified team. You must be able to build a team that can think outside the box. Work with teams Digital transformation is a difficult process, so CDOs must work alongside their teams and participate in daily scrum meetings and calls. They go into detail and understand the solution design and user interface. An experienced CDO also engages with vendors and industry peers. They are avid learners and good at networking.

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