IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange A new study in Bto B magazine indicates that Social Media Marketing is on the rise among companies and trademarks. Unsurprisingly, the LinkedIn professional network is cited as the top platform for many of the respondents.

The study reveals that social marketing Czechia Business Email List poised for growth in the B2B community. 93% of them are engaged in some kind of social outreach and the majority of respondents say that social media marketing supports branding efforts. Following LinkedIn is Facebook (20%), Blogs (19%), Customer Communities (14%) and YouTube (7%).When asked about the best channels, LinkedIn was favored by 26% and marketers say it is particularly strong. These results confirm the constant growth of this social network as an ideal channel for business. Brafton has previously reported that the site saw an increase in the B2B signal and recently reached 100 million members. Additionally, the launch of new social search features and its personalized news aggregator make it a viable content sharing platform. Using LinkedIn to distribute content can help B2B marketers find an audience for a superior Social Media Marketing strategy. When asked about the top three obstacles to SMM adoption for the company, lack of resources was cited by 70% of respondents, 57% cited poorly defined success metrics, and 44% lack of knowledge about social media.

93% of them are engaged in some kind of social outreach and the majority of respondents say that social media marketing supports branding efforts. Following LinkedIn is Facebook (20%), Blogs (19%), Customer Communities (14%) and YouTube (7%).When asked about the best channels, LinkedIn was favored by 26% and marketers say it is particularly strong. These results confirm the constant growth of this social network as an ideal channel for business. Brafton has previously reported that the site saw an increase in the B2B signal and recently reached 100 million members. Additionally, the launch of new social search features and its personalized news aggregator make it a viable content sharing platform.

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