ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences Small and medium-sized businesses are gradually improving their use of social media to achieve their marketing and customer service objectives. However, they still face many difficulties in defining a strategy and putting it into operation. Less than a quarter of small businesses (24%) use social media as part of their strategy. Another 29% use social networks in a specific way, which suggests that they are interested in these types of tools, but do not feel sure how to use them.

These revealing data USA Email List included in the study that the SMB Group carried out earlier this year on the implementation of social media in SMEs in the US These data can be extrapolated to other regions and countries such as Spain, where despite the growth in the interest of companies to enhance their presence in this type of media, still a large majority of SMEs lack a strategic plan. But there are still 47% of small businesses that do not use social media in any way. However, the figure has improved significantly compared to 56% in 2011 This data suggests that there is an interest, especially as they see that consumers are using them more often, but they lack the time to research and learn, and analyze which are the most suitable for them, as well as on the best way to link them with your business goals. What can be done? Well, if our company is in that 24%, we are doing well. We will probably be ahead of our colleagues and the competition. And if we are within that 29% who use the networks occasionally, we are still better than many of our colleagues, since it is quite likely that they are not using them, but we cannot be left behind and we must consider our competitive advantage. Of course, if we are among the 47% who have not done anything yet, it is not a bad time to start thinking about possible steps and how our business can benefit.

If we are consultants, marketing agencies or technology companies, we must take into account the 29% of companies that use the networks occasionally. They are partially convinced of its usefulness and, more than non-users, somehow more willing to use some kind of advice. What casual users need is a map of what to do, and how to do it. In other words, we are facing an objective client to whom we can send our messages and our proposals.

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