IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company Less than 10% of small and medium-sized companies offer their products on the internet. Despite these figures, there is a general consensus on the importance of the internet as a work tool. In this sense, 62% have a website for their company according to a report by Ciudad Market. “The companies no longer bet only to be on the internet but to use the network as a direct sales channel” assure those responsible for the study.

The number of consumers who choose the Internet as Greece Email List shopping channel is increasing. The study “Electronic commerce in Spain 2011” carried out by EAE Bussines Shool, affirms that 17.4% of Spaniards have bought products and 8.6% have made sales at some point through the network. The expansion and development of new information and communication technologies (ICT), together with the digital economy, have offered companies the opportunity to develop a strategy to become more efficient. The main benefited fields are communication and the expansion of new markets. The Internet has regular users and a large number of potential customers. Many companies have taken notice, but smaller ones often don’t take advantage of this opportunity. The problem lies in the existence of greater demand and less supply from SMEs that do not give way to electronic commerce. That is why e-commerce needs support to maintain its growth at a constant rate.

There are businesses that grow and see the network as an opportunity. The establishments that are already present on the internet sell more despite the crisis. This occurs because the consumer values ​​saving via the internet. There are still SMEs that have not yet joined, despite the benefits they could find in the online world. “Electronic commerce is no longer an option. It is a strategic and necessary element ”. To take advantage of it, some of the keys are: expanding the offer, improving the information and promoting both price and product comparisons. Trends Internet buyers continue to value the same items as in traditional purchases: speed, ease and comfort in the purchase process. The trends for companies that are presented for 2011 are varied. More and more attractive sales methods are being established that seek adaptation to the consumer, such as group purchases or coupons. The discount is always important, but other demands arise. “Consumers want the possibility of benefiting from a privileged status.” The latest big trend is the convergence between e-commerce and the mobile web. According to a recent study carried out by the KPMG auditing company in 22 countries, consumers would increasingly integrate mobile phones into their shopping habits. According to this survey, 28% of consumers say they have used their mobile to make an online purchase, a percentage that triples compared to previous years.

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