ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences They say that the basis of Marketing is customer satisfaction, and there are those who understand it that way from the moment they set foot in an establishment. Along these lines, the popular bircolage household items company Leroy Merlin has recently opened its first store in which it incorporates Multisensory Marketing , located in Rivas, Madrid.
The Multisensory Marketing project is characterized by the combination and integration of auditory, olfactory and visual elements that aim to El Salvador WhatsApp Number List attract and seduce the customer, turning their shopping experience into a moment of comfort and enjoyment. It is the first Marketing initiative Multisensory carried out by the company worldwide and it is also the first time that a similar project has been carried out in Spain and Europe in commercial formats of any surface. The era of Multisensory Marketing remains open, any perceptual channel can be good for Marketing Multisensory, and good proof of this is that the project incorporates eleven screens that broadcast eleven specific content in the different areas of the store; of four AS1000 scent kits in three different scent areas, one with a welcome and souvenir effect, another in the garden area and the last in the restroom area; In addition to an MP7200 music player with three independent music zones depending on the space where the music is played, the time and time of purchase, in this way, in the garden area, customers will enjoy a Mediterranean floral atmosphere with aromas of flowers native such as orange blossom, jasmine, bougainvillea or wisteria.
In the bathroom area, the aroma will be of fresh water, the sea, iodine and dunes. For the welcome, souvenir and decoration areas, a mixture of scents of lotus flower, thrush and cedar will soften the atmosphere. It seems that this project of Multisensory Marketing has not wanted to leave a single perceptual “end” loose. As for the sound, in the garden area you can hear bee buzzing, birds chirping and the movement of the leaves of the trees caressed by the wind while in the garden. Restroom area you will hear the water flowing down a river or the waves crashing on the beach. From a Marketing approach , it is unquestionable that perceptions and sensations lead customers to emotions and these are the best ally and the greatest force to seduce and satisfy needs and desires that ultimately lead to the decision and action to buy. According to Miguel Madrigal, Marketing Director of Leroy Merlin Spain, “the objective is to turn our store into a shopping space in which all its elements, both sensory and related to the staging of products and the offer of global solutions, meet the objective of creating a more accessible shopping space, simple and integrated “.