IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences The instability and problems of the financial markets seem to be beginning to be noticed in the advertising sector or at least it is forcing the Marketing strategies of some large companies to be adjusted in a more strict and controlled way. Among some of these companies we find General Motors Corp, Procter & Gamble Co, Anheuser-Busch, Coca-Cola Co and Nissan, which together invest more than $ 10 million in the US advertising market According to Advertising Age , these companies are aware of the need to optimize this type of investment and for this they have already acted by introducing different cuts and strategic changes.

On the one hand, the company Procter Germany WhatsApp Number List has recently appointed a new delegate reported that during the last two years they have been developing different changes with the aim of reducing this type of expenses. For its part, AT & T , is in a transition period due to the abandonment of its until now Marketing Director, Wendy Clark, thus leaving a great question about what will be the management of the budget for this type of marketing actions and which is estimated at 3.2 million dollars. General Motorswhich has already reduced its advertising investment by around 1 billion dollars in the media between 2005 and 2007, continues to seek to optimize its budget by betting mostly on online media. more investment in advertising at least in the US, are also other companies and brands such as GM or Nissan that considerably reduce budgets for investment publicitaria.

Mientras both, Coca-Cola wants to save between 400 and 500 million dollars a year until the end of 2011. According to Muhtar Kent, current president of Coca-Cola, the company is experiencing a strong review of advertising investments that will directly affect the marketing areas of the company itself. company and what will be the most affected by these cuts. Motorswhich has already reduced its advertising investment by around 1 billion dollars in the media between 2005 and 2007, continues to seek to optimize its budget by betting mostly on online media. more investment in advertising at least in the US, are also other companies and brands such as GM or Nissan that considerably reduce budgets for investment publicitaria.

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