One of the content that most like, is being read on any subject, is that of the listings. The rankings raise passions, whether they are for books, blockbuster films, fashionable destinations for the holidays or the worst and best looks at the awards gala on duty. It is orderly information, easily consumable and that therefore makes us have a good time without many complications. Rankings and listings also feature companies.There are lists of the top earning managers, the most valuable companies, the best companies in the world (one they want to be in), the worst companies (where they don’t want to appear) or, of course, the advertisements. The best ads of the year are one of the listings that usually have a very good journey.Readers love it – even though the ads don’t generally arouse much enthusiasm – because it’s a prominent glimpse of the best (and when the best is promised it’s almost impossible not to get a click). Brands and companies are enthusiastic, especially when they are part of these lists, since it allows them to make their content much more visible, makes their ads more viral and makes their advertising messages reach new eyes, eyes that will also not end. skipping the message but they will receive it with their full attention. They will stop to see the ad.Of course, ads have become just another piece of content on platforms like YouTube, where consumers can find, view, comment on, and share them. And, as with these types of platforms, the ads have also become a material for rankings.Every month, YouTube launches a list of the most successful ads of the previous month, a kind of barometer to understand what works and also what consumers are seeing. “These ads are selected monthly using an algorithm that takes into account paid reproductions, organic reproductions and views in the country,” they explain from YouTube about the method they follow to establish what works and what is receiving more attention . They are the ads that consumers have decided to see the most and share the most.The big winner for the first month of 2019 was a BBVA video entitled “Standards for children and parents in the use of technology. Elizabeth Kilbey, psychologist and writer.” It is an interview of almost six minutes in length. It has 235,349 views. But – and this is very interesting as a note that clarifies things – it is part of a bank’s content campaign with El País, which focuses on education. If you regularly visit the online version of the newspaper, it is more likely that at some point you have stumbled across some content from that campaign on the home page.
The videos of this campaign Denmark WhatsApp Number List that are currently on the home page of “El País”So not only is it more about content marketing and not so much a traditional ad, as you might expect from the ranking content, but you can also understand the pull of the reproductions taking into account that it has been (possibly) in the home of one of the most visited online newspapers in the country.The rest of the contents of the ranking are also somewhat striking. Except for the Campofrío Christmas ad, which remains among the most viewed in January, other ads appear (some of them are those that are inserted throughout the article) that it seems difficult to ensure that they have gone viral. In the newsroom, we haven’t come across them in the usual viral settings.
Crossing with them has been something, in general, from the moment of the listing.Following the day of San Publicito, YouTube also took a ranking of the best ads. Then he assured that it was: “the ranking with the 10 best ads of the year 2018 based on factors such as total views in Spain, organic, paid and engagement with the audience. Comical, emotional, educational? Pieces that move and make you think “.The advertisement of the year, according to the ranking, was that of Ruavieja (which was very viral, certainly), but one of BBVA’s interviews and its education campaign also reappeared as a highlight, another content marketing video in this case of Vodafone or some Barbie drawings that were in a fuzzy border between the content and the publicity.
Are the Spanish ads so creative that those who rise to the most prominent positions are so gray (and not very viral in terms of the essence of being viral)? Or are these just wet paper listings? That is, are we seeing the ads in the ranking that have really been more successful organically and that the consumers themselves have driven or simply those that have more money in advertising and can drive their content? At the end of the day, when it is explained on the different occasions in which these rankings are presented who have stood out, it is already noted that the data of the paid campaigns are also taken into account.