Javiera espinosa, Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiencesI am Mexican, and on this side of the world, our government has defined this gradual return to commercial and social activities as the “New Normal”; However, we must take as a scoop that it will not be normal in any way.
I see it more as a progressive reality Yemen Email List At the end of the day we are very adaptable to changes, since despite being against our will, we have become used to living with them, migrating our activities as consumers. In this quarantine we have learned and modified certain customs, and experimented or radically changed our channels and priorities when consuming, therefore, some industries are the ones that may benefit more than others. For example, all those businesses related to health issues, especially preventive health, from multi-vitamin products, to bariatricians, nutritionists and gyms. All those businesses that directly or indirectly support a healthy lifestyle, as we have already seen how important it is for our immune system to function properly. In Mexico, and due to our high rates of obesity, hypertension and diabetes, the mortality rate is one of the highest in the world. For this reason, we have learned the hard way that we must take care of our health. In fact, Will a phenomenon similar to the one at the beginning of the year occur for gyms? Everyone will want to get in shape again! However, we can not assume that sales and the flow of people will be the same?
The desire will exist, but will fear prevail? And money will be scarce .And this is where we must pay close attention in our planning. That is why here I mention some recommendations to carry out, and data to take into account if you are about to open or reopen your business. Healthcare businesses won’t be the only beneficiaries You should know that other health-related businesses will be joined by other beneficiaries such as all those related to aesthetics: barber shops or hairdressers, beauty salons, and probably spas and sites that offer skin care treatments. for a long time, believe me, we all need an urgent haircut, the need to look good, or at least presentable for the progressive return to work and / or usual activities. Therefore, these businesses will also have a small rebound in their demand, and it will not be very difficult for them to recover at the rate they had in the first quarter of the year. Recommendation. Reactivate now with your advertising, and if possible, increase a little the pattern that you commonly had either in traditional, foreign or digital media There will be demand and you must be the one in it Top of Mind of your consumer.