As part of a b2b inbound marketing strategy , managing a blog for your buyer personas represents a powerful lever, but often time-consuming. Have you set yourself a more or less regular publication pace, but you are not anticipating enough? Do you often find yourself caught off guard without an idea for a topic for your next article, or in lack of time to write it? In this article, find out why it’s important to set up an editorial calendar for your b2b blog, and how to get started. Why establish an editorial calendar? Maintain a coherent editorial line for your target A professional B2B blog will logically deal with subjects related to your field of activity and that of your target. However, coming up with ideas for topics can be complicated, especially after several months of publication: you may feel that you have already covered the topics you could cover.
Having an editorial calendar then allows you to Lebanon Phone Number List have an overview of what has already been dealt with or not and thus to comprehend your content strategy in a global manner . If your blog has several categories, it is interesting to analyze how many articles are attached to each of them, in order to avoid too great an imbalance. Thus, the calendar will bring logic and relevance to your editorial line .The editorial calendar at the service of SEO strategy When you start the adventure of a B2B blog, it is essential to include SEO in your content strategy . Since SEO is long-term, using an editorial calendar is ideal for planning your content creations based on the most important requests for your target audience. Identify the keywords on which you want to position yourself and plan the publication of articles dealing with these subjects. Centralize content production information in one placeIn the long term and without an editorial calendar, it becomes more and more complicated – if not impossible – to keep an overview of all the content on your blog . The editorial calendar then allows you to keep track of the content already published: you thus facilitate the definition of your future subjects. For articles in production, the use of the calendar facilitates collaborative work , allowing everyone to know the next deadlines and the people involved in the production of the content.
What should an editorial calendar contain? Certain elements are essential to see clearly. Above all, your editorial calendar must contain the items you need to develop your inbound marketing strategy. Your starting model should not be frozen, on the contrary! It is indeed relevant to make it evolve over time, according to your results and needs. Regarding the essential information to find, these include: The title of the article , and / or a reference (a number for example), in order to quickly find the content and to be sure that everyone is talking about the same, especially when several relatively similar subjects have been treated. The URL of the article , once published it is always relevant to add it in order to find the article in one click. The category your article is in: it is important to be able to know at a glance how many articles are in each category. This will allow you to keep a relatively balanced proportion. The keywords on which you are positioned with this article, in order to vary the SEO objectives from one article to another and to be positioned on a maximum of strategic requests for your activityour blog.