Carlos Castro Blanch Passionate about marketing, founder and IOMarketing, Green Team Marketing and fighter for impossible dreams IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences We are in crisis, this is an undoubted fact, and that customers no longer knock on our door to buy from us is something that is also out of the question.

So, if our clients don’t call Cyprus Email List the few who do, do it less frequently every day, what can we do to attract them? The answer is simple, marketing. Today no company is saved from having to do marketing to get new customers. The times in which “the good cloth in the ark sells itself” are behind us, we can have the best of the products, the cheapest or the one with the best after-sales service, but if we do not communicate it or we do not do it well, we won’t sell enough and our competition will eat us up. This situation that does not seem very promising, has a simple solution that is divided into 4 simple steps: The steps necessary to sell today. Analyze, Think, Act and ControlANALYZEThe first thing we must do is observe, take data and analyze it: who is our customer, why does he buy, know what the competition does that we do not do, how we can improve our product, etc. Questions that seem very logical to all of us but that day-to-day life often prevents us from asking ourselves. Taking a step back and looking in perspective is often the best solution to our problems. Taking the time to take this step is to guarantee a large part of the success in our sales.

THINK Information alone is nothing if we don’t know how to use it. Once collected and analyzed, we must sit down with our team and add value to that information; We must extract all its juice, draw conclusions and develop strategies that lead to actions that respond to our commercial objectives and that help us to sell, build loyalty and strengthen our image in the market. ACT Once we have designed our “plan of attack” with all the actions we have to take, we have to carry out one of the most complicated of all: assign a budget and a timetable for action. We must keep thinking about when it is important to do what and how and start it, either with our own or external equipment, but we must transfer what is in our head to the real world. This is the most important step, that of turning ideas into facts and a step in which many companies stay, fear of action is a common evil in our society, and companies are not exempt from this evil.

Let us remember that ideas by themselves are not dangerous or risky if we do not implement them. At this point, if fear grips us, It is very useful to think about whether the actions we are going to take come from a specific idea or have responded to a logical process of analysis, study and maturation, as we have already discussed. If we are faced with this second case, we must push ourselves to action. It is clear that nobody assures us of success, but that is one of the clauses that we signed the day we decided to become entrepreneurs, security at that moment becomes an elusive dancer who never wants to dance with us.CONTROL The last step, but not the least important, although most of the time it is the most forgotten, is the control step. We must continually analyze the results of the actions and our plan, looking for deviations and taking corrective measures, which in the “thinking” step would have been decided anticipating these deviations, which surely there will be. This continuous feedback is what will make our plan something continuous, that flows in time and evolves as our company evolves, turning it into a living entity that anticipates problems and does not limit itself to reacting late to them. .

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