One of the great concerns of advertisers and those responsible for brand strategy is in the process of receiving the ads. Companies create their messages, launch them to the world and, here is the moment in which the problem is generated, consumers do not see them or do not pay the attention that they expected them to give them.The problem of receiving advertising has become one that companies, advertisers and advertising media are increasingly taking into account. The reasons that are leading to the ads having less and less impact and consumers seeing them less and less are very varied. The avalanches of data and the various explanations try to help you understand what is happening.Consumers are more and more saturated with advertising, they are more and more exposed to different sources of information and to different screens, causing them to lose interest and the fight for their time is harder and they jump from one information to another more and more. Quick. As several studies have shown, consumers’ windows of attention are getting lower and lower.

There is that study that Tunisia WhatsApp Number List pointed out that consumers already have a window of attention to new things that is lower than a goldfish, a study that became viral and that helped to understand many things.But is the explanation of the situation in all this? That is, is it these screen proliferations, minimal attention times, and heightened competition that keep consumers from paying attention to ads? Or, on the contrary, do advertisers have a very large part of the blame?Short attention span or bad ads?That’s what they invite you to ask yourself in a column on Entrepreneur . Are your consumers to blame for their attention problems, or is it really your ads that aren’t working because they’re not good enough? In the column, they point rather towards the last point. Because, as you remember, consumers are much more demanding with what they dedicate their attention to, but that does not mean that they do not pay attention to anything.

At the end of the day, they may have decided that your ad was worthless and not interesting, ceasing to pay attention to it, and shortly after they sat on the sofa and spent hours doing a marathon with some fashion series on some platform of VoD.Change the narrationThe problem is therefore, they speculate, that the ads brands make have stopped working. Consumers do not hate ads, what they hate (they tell us) are ads that are not relevant, that do not add anything or that weigh on their experience.One need only think, for example, of how the Dollar Shave Club went viral in the US and became a threat to the giants of shaving products.

He did this with ads that lasted a minute and a half, versus the 30-second ads that his competitors continued to use.The ads, however, were very different. Despite being very long, they played with elements that helped to connect with their audience and, above all, to keep consumers seeing them. They were viral meat, looking like simple trashy commercials from the telemarketer.Therefore, the question is not so much how much consumers hate ads or how little attention they pay them when they come across them, but also the nature of those ads themselves. Advertisers continue to use the same codes they used in the past and continue to build their ads in a way similar to how it worked for them then, despite the fact that things have quite likely changed today.

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