IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories According to the data provided in the 2008.

Insurance Sector Advertising Investment Comparative Report South Korea WhatsApp Number List investment in advertising in the insurance sector grew by 19% in 2008, thus reaching 458 million euros, with October leading the way as the month of greater advertising intensity mainly due to the increase in investment destined to automobile insurance, according to data advanced by ICEA, Cooperative Research between insurance entities and pension funds. The advertising campaigns that experienced the highest growth were those related to Home and Automobile products and services, which experienced an increase of 64% and 51% respectively, unlike the previous year, where the corporate image of the companies was intensified.

Regarding the different communication media as channels for advertising actions, Television was positioned as the preferred medium in terms of volume of advertising investment with an increase of 73%, followed by Radio with an increase in investment of 42%. The Internet, despite its growth in recent years, continues to be considered a minority channel in terms of investment by the insurance sector.

Leave a Reply

Your email address will not be published. Required fields are marked *