Course on e-Marketing at CEF.- Center for Financial Studies, o learn about E-Marketing, identify the strategies, their implementation and their success stories, Monographic course on Internet Law at CEF.- Center for Financial Studies, Know the legal responsibilities that exist in the digital environment to protect your company What should the marketing budgets for the year be spent on? It is more than likely that there are few left who have not yet made the budget of what their 2016 budgets will be spent on, since that is something that, after all, is left closed in the final stretch of the previous year. However, knowing what is expected of the market and what others are doing can help to make the last adjustments and make slight corrections so as not to lose positions and especially not to let the bull catch us.
A study Netherlands Email List just analyzed what marketers expect for 2016 and where they will focus their efforts during the year. The study, carried out by Extole, asked marketers not only what they are going to spend their budgets on but also which of these tools they think offer the best results. The big spoiler before analyzing their conclusions point by point (although it is a fairly predictable spoiler) is that the internet is the big winning horse of the marketing forecasts this year.
Internet strengthens its dominance, What must be clear when doing a marketing strategy in these times? Based on the results and based on the conclusions of the studies, brands cannot waste any more time ignoring resources and online tools. The Internet is more and more important and more and more present and, according to what brands and their marketers hope to do, it will have an increasing weight. According to the conclusions of the study, digital marketing is in full growth and, when the analysis is focused on social networks, leading the expense. Brands are increasingly determined to invest in advertising on social networks. 41% of those surveyed declare, in fact, that among their forecasts for 2016 is to invest more money in social media marketing, an investment that will go mainly in advertising campaigns.
Why are brands so interested in spending more money on social media? The reason is a clear balance between investment and results. The study indicates that social media marketing is responsible for 36% of new consumers who earn at least 31% of companies that use this resource. To the growing investment in social networks is added the investment in mobile advertising (32% of those surveyed will increase their investment in mobile advertising), in email marketing (31%) or in video advertising (26%). Against them, brands will spend less on display ads, affiliate marketing, paid search, and (surprisingly) content marketing.