The InfoAdex Study of advertising agencies 2021 is the twenty-first edition of a global analysis that each year looks at the main subjects of the advertising sector with the advertisers and brands they work for.The agency study analyzes the “advertising investment managed” by the agencies, understanding as such the economic impact of the advertising campaigns and actions carried out by the agencies in the media, in terms of the investment controlled by InfoAdex in values estimated as real.
The study considers investment in media (television, including both national and regional channels that broadcast free-to-air and pay television, digital that includes websites (old Internet) and social networks, newspapers, magazines, radio, Sunday , cinema and outdoor advertising) controlled by InfoAdex and does not include investment in estimated media or that corresponding to research, production, agency fees, or other investment concepts related to advertising or commercial communication. Logically, investment is always referred to the national scope, not counting that carried out in international media.
The complete study with more than 200 pages and containing detailed data of the estimated investment managed by agencies, media, sectors, brands, etc. Information on the 35 creative agencies will be available soon by contacting InfoAdex.The fundamental basis of the study is the advertising investment figures controlled by InfoAdex, valued with the methodology and criteria used in the preparation of the InfoAdex Study of Advertising Investment in Spain 2021, which handles the advertising data for 2020.
The accounts of 35 advertising agencies that have collaborated in the study have been analyzed, and investment has been imputed to 2,334 direct brands, belonging to 727 advertisers, detected in the InfoAdex control.The investment managed by these 35 advertising agencies amounts to 1,953.4 million euros, which represents 57.7% of the advertising investment controlled by InfoAdex in values estimated as real in 2020.
Banning the advertising of Bahrain Email List certain products due to their harmful effects has been one of the recurring ways that the authorities have followed to reduce their impact. This is what happened decades ago with tobacco and what has happened not so long ago with gambling and betting. Now, an attempt is being made to determine what will follow in the plans of the public administrations.
There are several types of products that have become increasingly ‘public enemy number 1’. There is the case of sugar and all highly sugary products, which in some countries, such as Spain, have already seen the weight of taxes applied as a deterrent to purchase rise. It has also happened with fossil fuels , which are in the spotlight for their effects on the environment. It is taken for granted that the future will bring changes with how your products can or cannot be advertised and those – like cars – that use them.
And the other big product scenario for advertising that faces potential problems is junk food. The impact it has on children’s diets is one of the reasons why a movement to limit how these brands and products are advertised has started to gain momentum. The case of the United Kingdom may be a perfect example to see it: advertisements for fast food brands will have to go to adult hours.
The brands linked to this type of product will have to follow a schedule for the issue. Its ads will be banned before 9pm, which does not seem like such a late time in Spain but it is British prime time. It is assumed that after 9 pm the children will no longer be watching TV.