ACL Direct Promo · We know about Relationship Marketing, We are experts in loyalty and incentives · We like to create unique experiences Master in Strategy and Creative Brand Management – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. In the coronavirus crisis, brands have been one more piece. They have been because the pandemic has slowed their activity and consumption on many occasions, but also because consumers expected great things from them. Studies have shown that citizens expected big brands and companies to get involved in efforts to fight the virus.
Companies had to function for the common good and position themselves as efficiently as possible. Consumers expected all of their Tokelau Email List promises and all the statements of principle they had made over the years to be true. Therefore, the coronavirus crisis has been a kind of final test in principled marketing and conscientious companies. Also, consumers have memories. What companies do now will directly impact the vision that buyers will have of them in the future. Today’s decisions will touch consumption not only now but also tomorrow, when all this is over. And who is doing it right?
From the outset, solidarity brands , those that have taken clear actions for the benefit of the common good, are being the ones that consumers have the most present. Those companies that, despite the state of things, are raising the salaries of their workers and securing their jobs are also going viral .In one of the latest analysis pills that is doing on the coronavirus, consumers and market perception, the consultancy directly asked consumers about this issue. The responses make it clear who the winners are, with two names that have been featured in the news on a recurring basis. Inditex and Mercado are the big winners.
Inditex, the textile empire that owns Zara, Oysho or Maximo Dutti, is the company that is positioned first in the list of those that “are doing it better.” 27% of consumers surveyed choose the giant. Mercadona and Seat, second and third Mercadona is positioned behind it, although in general it is accompanied by the other distribution giants. Mercadona achieves, in fact, 16% of the votes of those surveyed. In the specific list of that market, Mercadona is the most valued distributor, surpassing in this order El Corte Inglés, Carrefour, Amazon, Lidl and Dia, which follow it. Returning to the general list of brands, Seat is the third of the brands positioned. As they explain in the conclusions of the study, the car company takes 13% of the positive votes, possibly boosted by the news about the respirators that its workers are manufacturing in the Martorell factory.