Carmen Santo Personal Branding and Online Reputation Consulting. Social Media Manager of @ Ready4Social. Journalist…ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences Master in Strategy and Creative Brand Management – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. This is evidenced by the following data, extracted from Constant Contact, and collected by Bolt in this infographic corresponding to the US market, to demonstrate the great impact that Social Media has caused in small businesses.
Small companies already have an Tuvalu Email List presence, 95% of them have a corporate website, which is optimized as a marketing tool; and no less than 91% carry out email marketing actions. In fact, the owners of small businesses recognize that email has become their main online work tool, 72% of users consult it at least 6 times a day. Email marketing continues to be one of the most effective techniques today. 67% of Internet users recognize that the coupons and promotions that they receive in their mailbox encourage them to buy; while more than half of the users prefer to buy a product for which they already have a reference, mainly via email.73% of US SMEs have included Social Media in their marketing strategy; almost all of them intend to increase the resources invested in this area. The adoption of this new means of communication continues to increase, even 2 out of 3 companies that still do not have a presence in social networks are planning to launch in the next year. Facebook is undoubtedly the social network that has the most followers, not in vain, it has more than 900 million users. 82% of companies do not want to miss their share of the cake and have already created their own fanpage. YouTube is also a very interesting channel to develop an effective content strategy, as understood by 73% of SMEs, which have already left their mark on Google’s favorite son.
The objectives that these companies pursue as a priority are based, in 80% of the cases, on attracting new consumers. Making yourself known and expanding your brand awareness is the first step to being able to empathize with them, generate engagement and get them to speak in your favor. Social Media is a medium that does not discriminate against large or small; here the size depends on the objectives that each company establishes. The key to success is based on having a good strategy, where different actions are collected, which capture the attention of the target audience and adjust to their interests. Do you consider yourself big or small, in social networks?