IMF Business School · Masters in Marketing and Digital Communication Online or in person · Double degree · Up to 70% scholarship · Job and internship exchange ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences In Spain, the business fabric of SMEs is made up of more than 3,300,000 of which only 23%, around 750,000, have a website The total number of small and medium-sized companies (less than 50 employees) in Spain represent more than 90% of the business fabric, exceeding 3,300,000. Despite the fact that SMEs recognize the advantages of web pages as a business generation instrument and advertising tool, only 23% (around 750,000) have a web page in Spain and the main reasons why they do not have an online presence are: subjective need (“I don’t have it because I don’t need it”) and considering that it has a high cost. These reasons have led Google and the rest of the project collaborators to launch ” Connect your Business ” with the aim of ensuring that tens of thousands of Spanish SMEs can have an online experience of their business at no cost for a year.

The Network offers Spanish SMEs multiple advantages capable of generating new business opportunities (national and international) fostering creativity and innovation, but, above all Ecuador Email List represents an excellent opportunity for commerce. On the one hand, technological innovation, together with the numerous options that users have to connect to the network, have managed to significantly increase the use of the Internet in Spain to 13.6 hours a week, compared to the 13 hours that are dedicated to television . This figure also places us as the fifth European country with the highest Internet consumption. On the other hand, the business volume generated in Spain by B2C electronic commerce stood at 7,760 million euros in 2009, which means an increase of 15.9% compared to 2008 and an average growth of 13.9% for the past three years. The strength of electronic commerce is continuing despite the crisis and, in addition, the number of Internet users who buy online continues to grow (in 2009 it reached 10.4 million, representing an increase of 16.9% compared to the 8.9 million registered in 2008).Currently, small and medium-sized companies that do not have an online presence tend to have a local field of action, compared to those that do have a national presence, one in three. Therefore, the importance of being on the Internet to reach potential clients and to be able to expand and increase the business is key in the development of Spanish SMEs.

Google and The Cocktail Analysis carried out a study to find out what the situation of Spanish SMEs is with respect to the Internet and to have knowledge about what could be the causes, barriers and limitations by which the presence of small and medium-sized companies on the Internet is so scarce. Does your company have a website or blog or page in a social network? This was one of the questions posed to companies and of which, 6 out of 10 SMEs (59%) without an online presence have never considered the creation of a company website. This percentage increases in companies belonging to the tourism (hotel and catering) and health sectors, self-employed workers and SMEs whose scope of action is reduced at the provincial and local level. To the question raised, the SME responded, being in the process of creating a website, to which to add 20% of those who proposed having an internet presence but finally discarded it and 5% of those who have had but have stopped using it.

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