One of the elements that drove subscriptions and streaming services was the fact that consumers were fed up with advertising. In the face of television and its endless ad breaks, which seemed to never end, VoD services offered an experience free from ad stoppages. If you watched a series on Netflix, you didn’t have to face the advertisements that televisions did nothing but serve, even if they fell within the pay channels and premium packages. Thus, publicity-fatigued viewers migrated to a new environment.But streaming was not without its problems. Paying to view content is something that consumers do without much remorse when they pay for one or two services, but it begins to become a burden when what they have to do is pay for many and varied services to access content.

That is what has been happening as streaming has become more and more popular and also as Cyprus Email Addresses new content has entered the battle for paid subscriptions.And when the consumer gets his pocket, at least as much, things change. Consumers recognize that they are willing to see ads, if this will allow them to pay less and save.That’s what point the findings of the latest Digital Media Trends , prepared by Deloitte from a sample of US consumers (where the market avod, streaming with ads, is much more developed). In general, viewers are willing to see advertising if everything is cheaper for them.40% of consumers say they prefer to pay $ 12 a month and not see advertising.

60% indicate that they would accept a not very heavy advertising load (no more than six minutes of ads for every hour of content) if the quota is much cheaper for them. The monthly fees for ad-supported services are: Hulu is at $ 5.99 a month and Peacock at $ 5. They both have ads.The percentage is a bit different in terms of streaming music. Here is 45% of users who are willing to pay and see no advertising. Millennials differ from this: 67% are willing to pay and remove ads from their music.Ads, yes, they cannot be in any way. Viewers don’t want highly intrusive experiences, as shown by setting a 6-minute ad time limit, and looking for ads that are tailored and tailored to their interests.

Good news for advertisersIn general, and in conclusion, this data is good news for advertisers. Brands have lost the universe of television as an advertising space and have found a void in how to reach their potential consumers.They still need to connect with them and sell their products, but not having that environment for their advertising messages and brand actions left a hole unfilled. Television had been the traditional advertising catwalk, but its audiences have been falling steadily in recent years. Ad-free streaming platforms meant there was no natural replacement.Knowing that consumers are receptive to ads in that environment is good news for them. It serves to see much more feasible a future in which the VoD is a gateway to introduce these campaigns.

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