Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company IAB Europe is leading this matter at the European level, under the consensus of the main international advertising Associations and orchestrating a joint performance of all European markets through their IAB’s IAB Spain, Association representing.

The digital advertising sector in Austria Email List has expressed to the State Administration its interest in collaborating in the process of transposition into Spanish legislation of Directive 2009/136 / CE of the European Parliament and of the Council, by the one that modifies the directives relating to the rights of users in relation to electronic communications networks and services and the one relating to the processing of personal data and the protection of privacy in the electronic communications sector. Specifically, IAB Spain is especially aware of the need to develop a correct transposition of the new article 5, paragraph 3 of the Directive, which establishes the obligation to inform the user “clearly and completely” prior to the use of cookies for advertising purposes.

The directive states that “the storage of information, or obtaining access to information already stored, in the terminal equipment of a subscriber or user will be allowed, provided that said subscriber or user has given their consent after being has provided clear and complete information, in particular on the purposes of data processing ”.IAB Spain agrees with the need for informed consent by the user for the use of advertising cookies, and makes itself available to the legislator to collaborate in the process of establishing a clear and precise information system for Internet users. . In this sense, one of the options advocated by IAB Spain is the adoption of an international solution that involves the use of a common icon for the entire digital advertising sector, following the initiative adopted by the US industry in January 2010.The European directive must be transposed into the legislation of each EU member state prior to May 25, 2011.

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