IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences IAB Spain, an association that represents the advertising, marketing and digital communication sector in Spain, and the Madrid City Council, through the Innovation and Technology area, have signed a collaboration agreement to bring together and promote the digital sector between SMEs the Madrid population. This objective will be carried out through different projects that have started this month, among which are: holding events, training events and presentations of research studies at the Town Hall headquarters, dissemination of relevant information from the digital sector between SMEs, as well as the promotion of networking between IAB associates and Madrid companies.

With this new agreement, in addition to the Timor-Leste Email List already closed with CEOE at the state level and with Foment in Catalonia, IAB Spain seeks to promote training, networking and business development in all sectors of the Spanish economy, as well as increase the commitment in investment by digital media. For Antonio Traugott, General Director of IAB Spain, “this agreement brings the digital advertising world closer to entrepreneurs, SMEs and citizens, with the aim of promoting business dynamism. In the current context, IAB Spain can help companies to be more effective by adapting to the digitization we are experiencing, providing knowledge on new trends, stimulating the creation of projects and facilitating contact between companies ”.According to Alejandro Arranz, General Director of Innovation and Technology of the Madrid City Council, “advertising and digital marketing are strategic sectors of the Madrid economy, in full transformation due to the impact of the Internet and new devices.

The City Council, within its project of “The Cathedral of Innovation” wants to promote innovation and technology among SMEs in the city. Collaboration with the IAB Spain association will allow the development of activities for the promotion, education and evangelization of innovation, advertising and digital marketing ”.

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