Are you looking for marketing automation software for your business, but you are lost among all the available in the market? We offer you a comparison between two recognized tools. On the one hand, Hubs pot, an American publisher, one of the big names in the market. On the other, Plezi, its main French competitor, aimed particularly at startups and SMEs. We took into account 4 main criteria: user experience, functionalities, integration of external tools and prices. At the end of this article, you will be able to determine the solution that best meets your needs. Interface: an optimal user experience for better performance Plezi: a clear and intuitive interface With very regular updates, Plezi is, for us, THE software offering the best user experience. With its sleek design, modern colors and the clarity of its interface , you can feel the care taken in ergonomics. This makes it a pleasant tool to learn and easy to learn. marketing automation white paper Hub pot: a complete and simple interface Hubs pot offers very good ergonomics as well as a quick and easy handling. It thus makes it possible to quickly set up campaigns . Although very comprehensive, some aspects of the solution are a little less intuitive, in particular the management of contacts and their information. Nevertheless, the free version of Hubspot, although limited, allows you to familiarize yourself with the user interface.
Ultra comprehensive features Austria Phone Number List the most complete offer in marketing automation Hubspot, market leader, offers a very large choice of functionalities. It is divided into 4 solutions: Marketing Hub, Sales Hub, Services Hub and CMS Hub. For marketing automation , the Marketing Hub solution offers the most suitable features: Scheduling of messages on social networks, Real-time SEO optimization Form editor, Call to Action and banner, Mail sending Workflow, Segmentation ,Content and blogging article creation tools. The + The -● The most comprehensive tool on the market: CMS, Blog, CRM, marketing automation tool , etc.● Extensive campaign personalization● Ultra-precise campaign dashboards to analyze ROI ● Free version for testing contact management and social media advertising.● The integrated blog solution which creates a dependency on Hubspot.
It also appears in a subdomain, which creates additional difficulty for SEO.● A complete solution that can be difficult to learn, in particular for small teams with little digitalization.● The price. Many features are optional and the bill can quickly climb.● Uneven customer support reserved for paying at a glance the performance of the latter.● The marketing calendar is not optimal for visualizing at a glance the actions that are programmed. But this does not affect the performance of the tool, nor of the actions. In addition, the functionality is being improved.A wide choice of external tools to integrate PleziPlezi offers two-way integrations with the most used CRMs on the market: Salesforce, Hubspot’s CRM, Zoho, Vtiger, Pipedrive etc. This allows users to synchronize leads between Plezi and the CRM . With two-way integration, you can enrich your lead information from any tool. These will be automatically updated on the other.It is also possible to use Zapier to integrate many applications, more than 1,500 in total: Google suite, Slack, Excel, Sellsy, Zoom, LinkedIn, etc.