Master in Digital Marketing Management – UPF-BSMA cquire specialized knowledge to manage the digital marketing of your organization. Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company The effects of the coronavirus crisis have touched the entire world. Companies of all sizes and from all sectors have seen things change from one day to the next and without being very clear about what they should do and how.
For small and medium-sized companies Turkey Email List the situation has been even more complex. SMEs lack the room for maneuver that large companies usually have and also lack their massive resources. A Facebook study has analyzed what happened to SMEs globally during the coronavirus crisis. SMEs have been particularly hard hit by closures and layoffs. According to the conclusions of the study, which are global, a third of SMEs have reduced their staff as a result of the pandemic and another third have had to close their doors (the conclusions of the study make it clear that the data in some specific countries is much more high) between January and May.In this situation it is not surprising that the sales data shows declines. In all regions, without exceptions, SMEs acknowledge that they have suffered a drop in sales during the period, in a range that goes from 70 to 58% of SMEs. In Europe, 61% of SMEs acknowledge that they have suffered a drop in sales. The European region, despite the fact that many countries made total closures in confinement processes, is not the worst positioned. You are at the bottom of the scale for small businesses that acknowledge that they have lost sales.
By sectors, the most affected SMEs have been those in the sectors linked to tourism and the hotel and catering industry. Hotels, cafes and restaurants are the ones that indicate the most that they have suffered a drop in sales. 76% of SMEs in this market point this out. The jump to digital During the pandemic, another thing that has changed has been the relationship between SMEs and digital channels. If before the crisis small companies were the most reluctant in digital transformation, in the post-coronavirus world they have understood that the network is one of the key ways to reach consumers. In 49 of the 54 countries analyzed, at least a third of SMEs admit that digital channels have already reported 25% of everything they have entered in the last 20 days. SMEs are experiencing a change that will have a long-term impact: they have entered the channel that resisted them. How SMEs see the future Despite all this data, SMEs seem – at least in the conclusions of this study – quite optimistic for the future. Of the SMEs that had to close during the crisis, 74% acknowledge that they expect to reopen once they are back to normal. Although this implies that 20% or more, depending on the country, is not sure that it can reopen, the general data does not lead to pessimism. Spain and Ireland are, with 13 and 5% of closed SMEs that do not believe that they will open again, the countries with the lowest data at that point. And, in general, when the heads of SMEs are asked about the future they are rather optimistic. Although they are worried about what the future will bring, at least 50% of those responsible for SMEs in two thirds of the countries analyzed say they are optimistic or very optimistic about what will happen to their companies.
Even so, those responsible for SMEs are aware that the future will not be completely easy and that they will have to take on certain new challenges due to the coronavirus crisis. They fear the impact that a drop in demand could have, the weight of debt payments and problems due to lack of cash flow as burdens for the immediate future. Many of the SMEs surveyed, point in the analysis, foresee having to adapt their business model to the new context that the coronavirus crisis will leave behind.