At the beginning of last month, what the media quickly dubbed the world’s first virtual reality cinema its doors in Amsterdam. Media, a company that had carried out some popup initiatives up to that moment, was in charge of launching the proposal, a movie theater with chairs arranged so that one can rotate 360 ​​degrees and therefore capture what is happening in all angles and in all possible locations the eye can see. Each attendee receives virtual reality glasses from Samsung and each of them can watch the movie in question. At the moment they are not great Hollywood mega-releases and they stay in sessions of half an hour of content. The assistant pays 12.50 euros for the experience and, although all this is still very pioneering and very limited, the company is already thinking of taking it to more places in Europe. Berlin, London, Paris and Barcelona the next destinations where these cinemas are expected to open. The first virtual reality cinema in the world could therefore become simply an advance of what is coming.
But is curiosity more than just that and could it become a sample of what lies ahead? Virtual reality is one of the issues that has occupied the most Ghana Email List headlines and analyzes in recent times. The launch of different virtual reality glasses and different tools that popularize this approach to content is making, from being one of the usual elements that appear in the lists of what will triumph in the future, it has become a regular in those of what will change during this year. It’s the next big thing we have around the corner.

During 2016 it is expected that the most anticipated of virtual reality glasses will reach the market and that, therefore, everyone (everyone who is someone in technology) will have something to say and what to offer in this market. Everybody is going to present their big releases and everybody is wondering how this will affect practically everything. Customer service will change, it will modify the services that companies offer, it will open the door to much more complex advertisements and with a much greater connection with the consumer and, above all, it will change how content is served. And that’s where we return to the starting point and experimental cinema in which movies are viewed in 360 degrees. The cinema will be one of the great beneficiaries of the boom in virtual reality content.

In general, the contents (whether those seeking entertainment or those seeking information) may experience a great revolution thanks to this and could be readjusted much and much more efficiently thanks to virtual reality. The experience will be much more immersive and much more complete, as it will also be much more customizable. Each person will actually end up seeing different content because each one will adjust their viewing to what they want to see and what interests them the most. Viewing the contents will really be like being there, since the viewer will not have to limit himself to the camera angle of who decides to serve the story but rather to what interests him. “When the first cinematic show took place at the end of the 19th century, no one could imagine that cinema would grow as one of the most powerful forms of communication and entertainment,” one of the protagonists of this new batch of ways of seeing pointed out to VentureBeat. and serve the cinema. “I predict that virtual reality will have the same future,” he added.

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