Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. Currently Internet users in general enjoy sharing their experiences with other users and providing them with information about their travels. It does not matter if they write it on a blog, on Facebook, on Twitter or simply send an email to their friends to tell them. Everything that is said about these companies and businesses or about their services, opinions, comments, the experiences of other clients, etc can be decisive or influence the decisions of other users, consumers and potential clients.

If we consider the average statistics a person has about 130 friends on Facebook, we can get an idea of ​​the impact, coverage and level of influence that this type of comments or opinions can generate. That is why there are countless reasons why any hotel or business in the tourism sector (among others) should pay special attention to its reputation and how to manage it properly. A continuous and constant strategy over time Companies in the hotel and tourism sector must not only influence these aspects and maintain an online strategy during high seasons, those where the demand for their services increases, especially in summer, but this work must be prolonged over time, throughout year. We will not gain credibility and reputation in a single day, but we can start to lose it in hours. Start with our own service The use of social networks and the different specialized services on the internet can undoubtedly be useful and beneficial for this type of business. However, we must begin to build our reputation from the moment a customer service is received or offered. Depending on it and your level of satisfaction, we will increase the chances that your recommendations and opinions on social networks will be expressed in a positive way. The objective, then, will be to achieve sufficient credibility and trust that later the clients themselves can transmit or share on social networks.

Generate control and monitoring of Saint Lucia Email List opinions and what is said about our business However, even if we think that we are achieving this objective, we must never stop monitoring, keeping an eye on what is said about our business on the Internet. Due to the nature of the Internet, it can sometimes be impossible to validate customer opinions or criticisms. This forces us to generate greater control and monitoring of what is published both through social networks or other means such as forums, specialized websites, analysis, directories, etc .and as far as possible act or enter training part of dialogue and conversation with the aim of benefiting our reputation. Build trust and credibility If we seek to generate credibility and trust, it is essential to start doing it from our own website, showing positive and negative opinions, and offering a reply or answers in a transparent way that will allow our clients to perceive the feeling that we are being more sincere with them.

Take advantage of the shortcomings and mistakes of the competition We can make mistakes and we can also fix them, but in turn, we can seize the opportunity to gain new customers through the losses of other competing businesses. Competition is high in most sectors, and it is no less so in hotel reservations. The bad attitude or bad response of a hotel with a client can be beneficial for us. It has been proven that a person looking for accommodation looks at at least three opinions before booking online, and this is an opportunity that we can take advantage of, but not without first learning from the mistakes of others so as to “never stumble upon it. “Increase communication with customers According to Forrester data, 49% of people do not make a reservation if that hotel does not have any type of user opinion, either positive or negative. When they have to decide between two hotels, 65% of people decide on the one that answered their questions faster and better before booking. Expand the effectiveness of social media quickly and effectively Undoubtedly, taking advantage of the potential of social networks can give us great benefits with a well-planned and developed strategy. The presence in the different most popular social networks can help our business gain more visibility, and serve as a meeting point for our clients to share their experiences. In addition, thanks to them, we will be able to establish new communication channels and offer a great platform to offer our offers and promotions at any time of the year.

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