Francisco Naranjo Dir. Marketing at Comunica web. Expert with more than 20 years of experience in Digital Marketing and ecommerce ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences Master in Digital Marketing Management – UPF-BSM Acquire specialized knowledge to manage the digital marketing of your organization. Small and medium-sized companies must also follow an online marketing strategy to attract customers or retain existing ones.” If you are not on the Internet, you do not exist.”

That seems to be the conclusion reached by a study prepared on Poland Email List the occasion of the VIII Professional Advertiser Forum. This report, which analyzes the way users consume, states that 69% of those surveyed search for their favorite brand on social networks, compared to 20% who do so on television. Of those who regularly become fans, 70% choose to join up to five companies. Another similar study reveals that in Spain 68% of users make purchases from their computer once they have compared the product on social networks, spending around 452 euros on their purchases. These results reveal the importance of online interaction not only in large corporations, but also in the world of SMEs. Social networks and words like Twitter, Tuenti or Facebook are the three most searched on the Internet and it has been proven that corporate web pages are losing audience with respect to social media. In them, people already talk about the company, no matter how small it is, so it is convenient to be present to listen to opinions, meet new suppliers, open the market, to generate more traffic to our website and, to the extent that As much as possible, attract customers and make business conversions.

On the other hand, there is the consumer, already accustomed to the fact that social networks are an open channel of customer service, which requires communication from you to you with the company and who sees in social networks a platform where they can express their disagreement with a certain product or service. It is here where the resolution capacity of a company comes into play and in the way in which they manage proximity and deal with customers, the good use that a company makes of the tools and opportunities offered by social networks is manifested.

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