One of the commonly reported problems with online advertising is that fraud is, or so some say, too easy. In advertising purchased directly from the media, committing fraud is not easy and the control over what content comes out and where is much greater. In programmatic advertising, things are not the same. Control is much more limited and fraud simpler. Cybercriminals take advantage of the weaknesses of programmatic advertising to make cash. The most common fraud, which is the one that ultimately generates the best income for cyber criminals, is to create absolutely false media networks, with falsified audiences and monetize them with programmatic advertising from different advertising networks.In these cases, advertisers are paying for what they believe to be legitimate advertising and often for premium formats, such as online videos. In reality, those ads are not being seen by anyone and they are not reaching the audience that in theory they are.An estimate in 2019, for example, estimated that about $ 42 billion would be lost that year to ad fraud. The estimate, made by Juniper, suggested that online fraud would be on the rise as cyber criminals were going to try to take advantage of emerging formats, such as advertising linked to streaming, to gain revenue.
The emergence of fraud agencies Faroe Islands Email List made it more difficult to prevent and attack fraud.The big victims of this ad fraud are advertisers, who are investing resources in something that is useless, and online media, who are losing what could be potential income at the hands of cyber criminals. However, online ad fraud doesn’t just affect these players.It also touches end users, who receive other types of fraudulent impacts. They are served by advertisements for counterfeit products posing as real ones, from campaigns to implant malware and other bad advertising practices. And, as a British study has just shown, making such ads and casting them on ad networks, including those of the big players in programmatic advertising, is brutally simple.
Cheat Ad Sense, a matter of hoursA British consumer organization just did the test. According to the conclusions of the study, prepared by Which ?, creating false and fraudulent ads and uploading them to the network, in this case Google’s programmatic advertising network, takes only a few hours. It is the same as creating a fake product page on Facebook and giving legitimacy to that fake company.The organization created two fake brand companies. One was a water brand, Remedii, which promised to improve mood and aid in weight loss. His other company was Natural Hydration, an online “pseudo health and hydration advice” service company.The two companies were the protagonists of the ads, which circulated without problems during the time they were active.
They achieved 100,000 impressions in a month, sneaking into an official page of the health service and circulating without being detected or disconnected by Google. As those responsible for the study explain, and as The Guardian reports, to mount an Ad Sense campaign you only need a Gmail account: no one asks for an identity card or verification that it is a legitimate company.Things were not better on Facebook, despite the fact that the social network has – or so its rules say – with restrictions for certain types of ads. The organization promoted posts on its bogus brand page with pseudoscience advice and their troubles were able to do so. They even gained 500 likes in one week.