One of the reasons that pushed consumers into the arms of VoD was, precisely, advertising. Consumers were fed up with the endless television ad breaks and therefore more than receptive to any option that promised to eliminate them in one fell swoop.In addition, it should not be forgotten that consumers not only wanted to change their content consumption patterns for advertisements, but also wanted to see content when they wanted to. Linear television continued to force viewers to follow a schedule, while they began to get used to being able to watch content when they wanted on the internet.

Television has been losing Bosnia and Herzegovina Email List audiences and VoD platforms have been gaining subscribers. To this we must add that the great cultural successes, the series that have starred on the agenda, have already begun to leave the streaming universe.For television, this has changed the playing field. For advertisers, it has also done it, since they are the big collateral damage. In these streaming services there are no ads, while they still need advertising to connect with their potential buyers. How to reach viewers when the fashion shows don’t give that option?

Soon they could give it. The AVoD boom potential isn’t exactly a new theory. Not so long ago, netizens started showing signs of subscription fatigue. They were having to pay not only for video on demand services, but for more and more content on the web.Newspapers, for example, began to position their content under paywall and increasingly to access the news you also have to go to the cashier. Suddenly, Internet users realized that they had multiple subscriptions and that they were leaving, if they were all added up, not insignificant amounts in payments. The satiety began to take its toll and they began to not want to pay anything more.

That’s where the AVoD has appeared. The streaming service continues to offer the same – content on demand accessible via the internet – but they do so by serving ads in between. Some services – such as those that have started to operate in Spain – do so completely free of charge. Others – as is the trend of the new players in the US market – serve ads and thereby lower the prices they charge to access their content.But are consumers willing to have these new kinds of experiences? Market research says yes.

The most recent of the studies has been carried out by Morning Consult on the United States market. The data from this study are especially relevant because it is the market in which AVoD is already expanding strongly and also because it is the one that tends to later set the standards for Europe. Their findings make it clear that the bulk of consumers are willing to see ads if it is going to save them money.

Half of the consumers would directly choose the option with ads. 49% of the adults surveyed recognize that between an option with ads and another without them, they would choose the first option if it saves money. This percentage is more than double that of those who would continue to stay with the ad-free version. Only 22% would continue to pay for the most expensive option if they are not exposed to a single ad.

Of course, things change slightly when you analyze what younger consumers think. These are the ones with the highest percentages of choosing the payment before having to see ads. Against that 22% on average, 26% of Gen Z members and 31% of millennial are left with the option with ads. Only 19% of Gen X and 14% of baby boomers do.

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