Jose Pozo Mateo Author of the web project related to customer orientation strategies, customer experience. Master in Strategy and Creative Brand Management – UPF-BSM Learn to conceptualize a brand and define its creative and communication strategy. Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories The digital transformation, although it has come to stay, in previous years has had different degrees of progress in companies depending on the sector. However, in recent times this process has accelerated, forcing most companies to reinvent themselves with the sole objective of survival. This crisis has changed the way we engage, communicate, and serve customers.

Because of this reality that is here to stay, many companies that have hitherto lagged are embracing digitization by traveling a “path” of digital transformation. It is really important to note that digitization is not only about process automation. Nor is it intended to adopt technology, but rather to know what we are going to use that technology for. Nor is it a process in itself, but rather it is adaptation through a tiered program of people, processes and tools.

If you are interested in the digital transformation of your business, the first thing you should know Chinese Phone Number List that you will have to start doing things differently. In this guide, I will explain the different transformation points and some definitions. These are organizational culture, data management, technology and innovation, customers and services. Organizational  cultureAccording to a recent McKinsey survey of global executives, a deficiency in organizational culture is one of the main impediments to company success in the digital age. The survey highlighted three shortcomings in digital culture:

Functional and departmental silos,fear of taking risks and difficulty in properly training employeesand act from a single customer vision. Does your organization have a digital culture? Digital transformation can be challenging, although nothing seems to be wrong with the way your organization operates. A common mistake is to update the tools and technological apparatus of your company, and take the digital transformation for granted. The reality is that digital transformation is not about software or technology, but about organizational adaptability. To keep pace with change driven by digital transformation, organizations must be agile and adaptable, and organizational culture is crucial to the success of any digital initiative .Employees are key to driving change The ability to innovate depends on the organizational culture. Building a digital culture is difficult, but culture leads to the adoption of new tools. For true change to occur, company-wide and employee buy-in is critical.

Your executive team must provide a clear vision and strategy for how changes will be made, including concrete goals, so that the entire organization is pointing in the right direction. Your employees must understand their role in transformation and how they are driving change. Data management Data analytics is the key to an organization’s digital transformation efforts. Yet today, less than 50% of documented corporate strategies cite data and analytics as critical components for delivering business value. “A company’s ability to compete in the emerging digital economy will require faster, more forward-looking decisions” – Douglas Laney, vice president, Gartner Amplify discussion of data and analysis Make data and analytics strategies a routine topic for boardroom discussion. The most competitive companies in all industries are using data and analytics as weapons to control the marketplace, as productivity accelerators and innovation drivers .Data and analytics will become the centerpiece of business strategy, focus, and investment.

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