IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences The current economic slowdown is an opportunity for the online marketing market, which is characterized by its efficiency and by allowing it to better measure the return on investment. The only Spanish advertising company listed on the stock market has funds worth 9.3 million euros to make new purchases that allow it to continue accelerating its growth. Grupo Antevenio, leader in online advertising and interactive marketing in southern Europe, increased its sales by 81% during the first half of 2008, to 10.8 million euros.
The increase is well above the average of the online advertising market, which grew by 28.3% according to Malta WhatsApp Number List data, and clearly contrasts with the decline suffered by advertising investment in conventional media, which has fallen by 6.5% during the first half of 2008. Grupo Antevenio’s organic growth, that is, without taking into account the acquisitions that were made throughout 2007 –Netfilia and Antevenio Italia– stood at 42%. Operating profit grew 110% to 2.1 million euros and currently represents 19% of the turnover. Joshua Novick, CEO of Grupo Antevenio, highlights the effort made by the company to improve its efficiency ratio:
“Antevenio is a strongly results-oriented company, in which the commitment to the efficiency of our clients and our own business is part of our DNA.” The current economic downturn represents an opportunity for the online marketing sector, which allows the design of more effective communication actions and a more accurate measurement of the return on investment. “These stupendous results support us to continue with our growth strategy, based on two pillars: margin maximization and consolidation of national and international expansion, through acquisitions,” says Joshua Novick, who highlights that the Group’s excellent financial situation Antevenio – with 9,About Grupo Antevenio Grupo Antevenio is a leading company in the online advertising and interactive marketing sector at a national level and in southern Europe. The company has built its own business model based on efficiency, quality, experience, technology and professionalism. Present in Spain (Madrid and Barcelona) and Italy (Milan), Grupo Antevenio offers a wide range of advertising and direct response services to all types of advertisers.