One of the reasons that consumers have become increasingly fed up with Internet advertising has been the very nature of those advertisements. Advertising is getting more and more annoying and advertising formats are getting more and more intrusive. In addition, as Internet users rejected advertising more and paid less attention to it, the different companies in the environment have tried to position it in a more visible way and more, so to speak, inevitable. Advertisements assaulted the navigator from everywhere, making not seeing them as inevitable as possible.But, in the era where ads are displayed, hidden in text, chased users with the same offers or follow Internet users in navigation, the goal of ensuring that they could not ignore them has not been achieved. In fact, it is quite likely that quite the opposite has been achieved. Consumers’ fed up with advertisements has been on the rise and has become a kind of recurring and common element. Internet users were fed up with the ads and the desperate measures of the media and advertisers to put those ads into them as it were has only increased that fed up.
The industry has decided to India WhatsApp Number List start taking action and one of the companies that has taken action on the matter is Google. The giant has first launched in a limited way to some markets and from a few months globally a default block in Chrome. The browser limits consumer exposure to annoying ads.The move may in a way seem like a shot below the company’s waterline, since Google lives off online ads, but it is not. The giant is thinking in the medium and long term and is not interested in consumers getting fed up with ads so much as to be proactive in blocking them. They need them to keep accessing the web and seeing them.A global blocking of bad ads in ChromeGoogle will thus begin to block annoying ads in Chrome and will do it all over the world.
Until now it only happened in North America and Europe, but as of July 9 it will do so throughout the world.Considering that Chrome is the most popular browser globally, this movement can have a notable impact not only on how advertising is served and how it is seen but also on the perception that the advertising industry has of things. The change in Chrome is likely to cause the industry to rethink things and try to make ads better, if only to make sure they look that way.The data handled by Google are already very interesting as regards the impact of the measure. According to their figures, as of January 1 of this year, two thirds of the media / pages that did not comply at the time with these recommendations already do so and therefore only have to block advertising in 1% of the sites.
The ads that will be blocked Chrome will not block ads at your own risk and will follow the recommendations of the Coalition for Better Ads (CBA), a group that brings together the industry itself and Google is a promoter. The CBA has a list of advertising formats that it considers annoying and that should not be used.There are twelve formats, with four desktop and eight mobile. Ads with video and sound in autoplay, pop-ups, prestitital with countdown, ads that occupy the screens or very large sticky formats are some of the types of ads that the CBA condemns and that Chrome will now eliminate from the navigation, blocking their viewing .In short, these are the type of ads that usually appear in the lists of formats most hated by Internet users.