Course on e-Marketing at CEF.- Center for Financial Studies To learn about E-Marketing, identify the strategies, their implementation and their success stories ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences We could define Employer Branding as a recent concept and an important strategy to attract talents around our business, company or projects in which the message and philosophy of “The best place to work” is transmitted.

Although this concept is considered novel Romania Phone Number List is beginning to be heard and spread in a more popular way nowadays, but this strategy has been implemented for quite some time by Large multinational Companies, where great competition is generated to attract qualified personnel and talents that long term will define the competitiveness of the company itself. A very clear example of this strategy has been used by the Google INC company for years. This internet giant and king of search engines has generated a well-known reputation throughout the world and where it is well known that the company itself brings together the best talents, specialists and experts among its own employees. It is common to find information about the concept and work philosophy applied to its employees and workers within the company with the aim of achieving the employee’s well-being .The most important thing has been to make the employee feel comfortable and free for their individual work, which is why numerous areas for interaction and exchange of ideas have been incorporated with easy and quick access, as well as rest and leisure areas. The Employer Branding is based on transmitting a good image to the worker and those from outside, try to generate a concept or idea of the company. A message to which we must add and take into account the “viral” nature of this communication.

Currently many other companies turn to Employer Branding to define an image of their own company and employees. This is the case of the consulting firm PricewaterhouseCoopers, which has designed a campaign to hunt down new talent as employees. This campaign, under the name of Experience, and with “People like you” as its motto, is carried out by PwC’s own employees. Mario Alonso, Its Director of Human Capital in Spain, defined the message and objective of this campaign as follows: “The professional services company wishes to soften its image of a suit and tie, to show a young organization, under 30, dynamic and with concerns similar to those of university students. ” Also adding the desire to conceive a close, multidisciplinary and global idea about the company itself.

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