IMF Business School · Masters in Marketing and Digital Communication Become a professional with the best school to study digital marketing in person or online ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences A new research study developed by the British firm Bright Local, has been based on a survey among US consumers to determine through which services and tools they found local businesses on the internet.

The results of the study highlight the importance for companies of using Honduras Email List and services such as Google Places, and the value of developing and improving SEO strategies. According to the data in this report, Google Places currently accounts for 33% of visits to local business websites. That is why local merchants, sellers and businesses must take advantage of their potential and be present in them in order to improve their visibility and be located through these types of services.In parallel, the report also points out the importance of bringing your products to the online environment to better engage visitors, taking advantage of other new tools and services such as the recent product search engine launched by Google.The report also highlights the potential of SEO strategies, since thanks to them, search engines are positioned as the second source of traffic for the most relevant local business sites. In this sense, the organic results of Google searches account for a quarter of visits to this type of local business through the internet.

The responses in the case of 59% of the consumers surveyed, evidenced the supremacy of Google as the most used tool to search and find local businesses, while local searches through other search engines such as Bing and Yahoo, together were barely indicated by 10% of respondents. These results show the increasing importance of local business strategies, where quality content, well optimized and with good use of keywords can also be decisive for the success of this type of business on the internet.

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