ACL Direct Promo · We know about Relationship Marketing. We are experts in loyalty and incentives · We like to create unique experiences IMF Business School · Masters in Marketing and Digital Communication. Become a professional with the best school to study digital marketing in person or online Marketing staff turnover is very high. It is one of the elements that have become a problem for team managers and also one of the burdens in the branding and strategy creation work of companies. In addition, when you work in marketing you end up focusing too much on what happens in the short term and much less on what happens in the long term.

One of the clearest examples of this situation is in the Gambia Email List top marketing managers. CMOs have a very short ‘useful life’ before managers decide to change their profile and hire a new professional. In recent years, several studies have shown that their average work period in a company is the lowest of all those achieved by executives in the C-suite. The most recent version of one of those studies just pointed out that in the last year the CMO’s working time has gotten even shorter. His average working time is now on par with what was recorded in 2009, a year in which the economic crisis had made everything much more unstable. The data refers to 2019, the last year for which concrete figures can be obtained, so this situation cannot be blamed on the impact of the coronavirus crisis. According to the study, prepared by Spencer Stuart based on data from the top 100 advertising investors in the US (the companies that spend the most money on marketing and advertising), in 2019 their top marketing managers had lost two working months compared to 2018. In their accounts, they not only took into account the CMOs but also those profiles that occupy equivalent positions, although with another name. On average, the chief marketing officer spends 41 months in his job. In 2018 it was 43 months. Against this data, the average time that a CEO occupies his job was 76 months.

The ballast of marketers And, despite the fact that, as highlighted in the study, not all marketers were fired and many were looking for a different position, this does not say much in favor of the work in marketing and advertising that companies do. The data shows that being really effective at their job is very difficult for marketers. At the end of the day, this is what those responsible for this type of study have repeatedly insisted on. The shorter the time that the marketing leader spends in his position, either by his own decision or by someone else’s, the less time he has to work in the long term and the more he focuses on the immediate. It patches and tries to get data immediately, which sometimes hurts the future position of companies.

Everything is changing very fast, but marketers don’t have time to adjust to these changes or to make effective decisions. And, as Christine Moorman, a professor at Duke University , explains to The Wall Street Journal , “nobody is going to win” in this context and both the CMO and the CEO are going to be frustrated by the situation.

Leave a Reply

Your email address will not be published. Required fields are marked *