It was not exactly a surprise, because it was in the forecasts and because some of the immediate consequences had already begun to be pointed out. Soccer clubs had already begun to receive last week letters from the Ministry of Consumption reminding them that at the end of the season they would also have to terminate their advertising contracts with bookmakers .The Council of Ministers on Tuesday approved the Royal Decree that will regulate the advertising of betting houses and online gambling, a decree that will create a framework of operations for that industry much tougher than what was expected to occur at first. If at the beginning of the year there were criticisms that pointed out that the regulations could be somewhat decaffeinated, finally it has not been.What the law limitsThus, game advertising on both radio and television will have to go at limited times. It can only appear between 1 and 5 in the morning. Those ads will not be able to use celebrities as a claim. The regulations say that “the image of people or characters, real or fictitious, of relevance or public notoriety may not be used” when promoting online gambling and betting houses.

The regulations also regulate the substance of the advertisement: “The false or misleading South Korea Email List perception of gratuity or testimonies of beneficiaries or based on the player’s ability may not be transferred either.”On the internet, the advertising of betting and gambling houses will only be acceptable when the consumer has given their consent. This will affect advertising on websites, on social networks and in email marketing, but also traditional postal mail.Sports sponsorships are also ending, as planned. Game brands may not appear on team kits, or be included in the name of states or teams.The regulations also prohibit depository bonds.

The ads will not be able to reach minors either and they will have to integrate parental control.The consequences of not doing things rightAll these points were already more or less known, what is now clear is what will happen if the law is not complied with and if these ads sneak out of their environment. The culprits will end up being the companies in this industry. “The gaming operators will be responsible for complying with these measures,” they explain on the La Moncloa Twitter account.The consequences of things not being done well will be economic and operational. The fines for breaching this law will range from 100,000 euros to one million euros. In addition, companies will see their activity in Spain suspended for a maximum period of 6 months.

This is, not only will they have to pay monetary penalties but they could also be forced to stop operating temporarily.The regulations will enter into force the day after its publication in the BOE. Will fines be so large that the law is respected and that no attempt is made to circumvent its limitations?9 out of 10 ads, illegalWith the law in hand, some estimates suggest that 90% of all existing ads now linked to gambling will no longer be legal. Instead, it would be 9 out of 10 ads used by the industry.Gambling ads accounted for, according to Indexation data and only in the first half of 2020, 42.9 million euros. In the first half of 2019 they had been 68.8 million.

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