ACL Direct Promo · We know about Relationship Marketing We are experts in loyalty and incentives · We like to create unique experiences Monographic course on Internet Law at CEF.- Center for Financial Studies Know the legal responsibilities that exist in the digital environment to protect your company The international consultancy firm specializing in Trade Fair Marketing Tridente Image Builders makes the Iberdrola Stand for the 19 World Petroleum Congress, Madrid, Spain. The Stand that has dimensions of 14X10X5 meters high, has been designed including the corporate colors and dividing the space into several clearly differentiated areas:
Welcome, meetings and leisure. The strong burden of corporate image stands out in the space. Showing the company’s philosophy, respect for the Environment, has undoubtedly been the key and outstanding element in the realization of the design of the Iberdrola Stand at the 19th World Congress of Petroleum that has recently taken place in Madrid. ”For the strategic concept of the Stand, we have used open spaces with a lot of light and the presence of white, that represents cleanliness-purity and that contrasts with some elements in green, our corporate color and representative of our respect for nature-comments Macedonia WhatsApp Number List from the Advertising and Events department-the avoidance of angles and straight lines was another important point. That is why we have resorted to curved lines that have provided greater warmth. ”The objectives were clearly defined from the first moment and that has allowed us to develop all our experience and clearly establish the strategic vision that best adapted to this type of Congress – continues Francisco Garrido, Managing Director of Tridente Image Builders. Our dynamics has basically focused on offering a comprehensive service and our “know-how” at all stages of the process. In the previous one: with the realization of the entire creative concept, design and construction and proposal of actions during the Congress. During: with our assistance, support during the fair and coordination and logistics of the proposed actions. And later, in the analysis of the results obtained as well as in the assessment of the pros and cons for future and near occasions. ” in three zones On this occasion, and taking into account the consultancy’s fair experience, three clearly differentiated zones were designed, basically focused on Iberdrola’s exhibition strategy:
Welcome area . Reception of visitors to the Stand, first contact and redirection to other people in the organization based on the interest with which they attended the Stand. Meeting area . Location for holding informal meetings. Typical location: private meeting rooms away from fair traffic. Complementary elements Near the meeting rooms, a plasma screen from which a corporate video of Iberdrola was projected explaining the major milestones achieved by the company in recent years. As a fundamental complement the Leisure Area, with tables tall and stools, next to the bar. Here two computing points were included. Results The stand has exceeded my expectations – Iratxe Capelo comments again – I have to admit that I had my doubts about this type of structure but I was very satisfied with the final results. The stand has achieved great notoriety at 19WPC. It was completely differentiating with respect to the stands of the rest of the companies present there and there were many people who came to take photos of it.